Paris 2024: What Marketers need to know about the Olympics

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.Timestamps:(00:00) Introduction and Advertising Spend for Paris 2024 Olympics(04:38) The Impact of the Olympics on Fitness Trends(10:54) Marketing Strategies During the Games(19:19) The Merging of Pop Culture and Sports(22:51) The Role of TikTok in Engaging Gen Z(28:31) Key takeawaysHost: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.Diana Kelter, Associate Director, Mintel Trends, North America.