Part 1 - Redefining Customer Experience with Tracey Field...

What this episode covers

In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized dealership network with over 35 locations.Tracey’s leadership is centered on one thing: creating an experience that sets dealerships apart. From facility design and acquisitions to culture-building and online reputation, her work proves that customer experience and employee satisfaction go hand in hand.We dive into:● What “customer experience” really means in today’s car business 🚘● How leadership and culture fuel long-term success● Why investing in people—not just processes—drives growth● The story behind launching Premier Women in Leadership and why visibility for women in the industry mattersThis is Part 1 of a two-part conversation with Tracey—packed with wisdom on leadership, dealership growth, and building a people-first culture.

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Frequently Asked Questions

How long is this episode of I'm A Car Chick?

This episode is 50 minutes long.

When was this I'm A Car Chick episode published?

This episode was published on September 26, 2025.

What is this episode about?

In this episode of I’m a Car Chick, Shasta sits down with Tracey Fields, Chief Experience Officer at Premier Automotive Group. With nearly 30 years in the industry, Tracey has been instrumental in shaping Premier into a nationally recognized...

Can I download this I'm A Car Chick episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.