EPISODE · Jul 21, 2026 · 29 MIN
Part Five: The Revenue Logic of Customer Obsession
from C-Suite Sales & Marketing Perspectives · host Steven MacDonald
Episode #318: Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams around shared outcomes, and using AI to strengthen customer experiences rather than simply improve efficiency. She also provides a practical framework for building sustainable revenue through customer-first thinking.
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Part Five: The Revenue Logic of Customer Obsession
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