Part I — Mike Cherman's Contingency Plan

Listen to the story here and see the accompanying photos at MAEKAN.com for the best experience. At the age of 25, Mike Cherman has been through more business highs and lows than most entrepreneurs twice his age. After exiting his own label, ICNY, two years ago following an ugly falling out with his former investor, Mike packed his bags and moved to LA. A native New Yorker, Los Angeles provided the clarity he would need to plot his next moves. He took time off, bought a Volkswagen and figured out that in fact he actually didn't give as many fucks about fashion as he thought. Narration by Alex Maeland Audio by Elphick