Part I: The perils of relying on industry benchmarks when measuring the success of your email marketing

Marketing is one of those fields where KPIs and industry benchmarks are used constantly to prove success to higher-ups and in-betweens.But when it comes to email marketing benchmarks, the numbers don’t represent the truth to the degree that other fields might, which can make comparing your email marketing performance to industry benchmarks not only unreliable but also outright wrong. Hosted on Acast. See acast.com/privacy for more information.