Part one: In a world of change, what won’t? 7 unchanging principles of effective communication - Tom Roach, Jellyfish

In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term off the back of. In this talk, the influential and well-known VP of Brand Planning at Jellyfish - Tom Roach, shares 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works. For an understanding of what really matters and a healthy dose of grounded thinking, be sure to make this session!