Partner Feature: Visto

Search isn’t just about being found anymore — it’s about being chosen.In this episode of The Spark, we sit down with Tom Lee, CEO & Co-Founder of Visto, to unpack the massive shift happening in search right now — and why AI visibility is quickly becoming the new competitive battleground.We’ve spent the last year talking about SEO, AI search, and how brands can stay ahead. But we weren’t looking for hype — we were looking for clarity. A way to measure AI presence, identify content gaps, build a roadmap, and actually influence how brands show up inside AI-generated answers.That’s where Visto comes in.We discuss:• Why 40% of searches are already happening in AI platforms — and what that means for brands • Why companies are seeing a 30–70% drop in organic traffic • How AI search traffic converts 8x higher than traditional Google traffic • Why SEO still matters (and how GEO builds on top of it)• How Front Burner Marketing can move from passive AI monitoring to true optimization• What it actually takes to get cited inside AI answersWe also dig into:• The 7 areas of AI visibility analysis• Per-prompt tracking and competitive insights• Building an actionable GEO roadmap (not just a dashboard)• Why brands that don’t adapt risk becoming invisibleIf you’re a founder, CMO, or marketing leader wondering how to position your brand for the future of AI search — this conversation is for you.The future of search is happening now. The only question is: will your brand be chosen?Want an AI Visibility Audit for your brand? Reach out to our team.👍 Like. Follow. Share.And don’t forget — authority still matters.