Partnerships And Visibility Will Transform Our Industry: Lakisha Woods, CEO of National Glass Association

A workforce crunch won’t solve itself, and the answer might be hiding in plain sight. From the floor of GlassBuild, I sit down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about elevating women, the workforce gap in glass and construction, and building the kind of partnerships that turn trade show energy into real business.We talk about the first-time magic of GlassBuild, complete with a drumline that set the tone for a show built on momentum and connection. Then we get practical. Exhibitors want architects in the aisles; architects want hands-on exposure to new glass, fenestration, and facade solutions. When those worlds meet, projects move faster and smarter. Lakisha shares early wins from bringing architects to the show, and how timing, non-competing calendars, and aligned goals with groups like AGC and NAHB can raise the bar for the entire construction ecosystem.The heart of the conversation is leadership. Lakisha walks through the story behind her book, Never Get Their Coffee, and how subtle tasks like note-taking can sideline voices if leaders aren’t intentional. We trade lessons on finding mentors, learning from people you’ve never met, and using tools like podcasts and YouTube as modern apprenticeships. We also explore curiosity as a leadership engine, borrowing from Leonardo da Vinci’s cross-discipline mindset to keep skills fresh and teams inspired. The Women in Glass initiative gets a spotlight too: why visibility matters, how allies accelerate change, and what small, local steps build real momentum.Topics we cover:• Workforce pain points and the case for more women• First-time GlassBuild energy and the drumline moment• Partnerships to expand impact• How visibility and community change career paths• Finding mentors later and learning from afar• Leonardo Davinci-style curiosity, self-care, and sustainable leadership• The coffee and note-taking story as a leadership stance• Women in Glass momentum and practical allyship• NGA’s next moves: listen widely, act decisivelyBuild Authority. Gain Visibility. Drive Growth.You do great work. The right people should know it.Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.📅 Book a Strategy CallReady to become more visible, more trusted, and easier to choose?https://meetings-na2.hubspot.com/stefanie-couch📧 Join the NewsletterGet practical strategies and tools to build your authority, grow your visibility, and strengthen your business.https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ🎥 Watch More Grit BlueprintSubscribe for honest conversations and growth strategies for the building industry.https://www.youtube.com/@stefaniecouch🚀 About Stefanie CouchStefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.🔗Learn more: https://gritblueprint.comInstagram: @StefanieCouchOfficialLinkedIn: Stefanie Couch