Pasaporte, el programa de lealtad de Despegar (#670)

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Today's episode of Let's Talk Loyalty & Loyalty TV is in Spanish.Descubre las estrategias de lealtad que están marcando la pauta en el sector viajes online en nuestro nuevo episodio de Let's Talk Loyalty/Recibimos a Alex Sánchez, líder del programa Pasaporte de Despegar y con una valiosa trayectoria en Club Premier. Alex nos comparte cómo Despegar fideliza a sus usuarios a través de beneficiostangibles como la acumulación de puntos y su innovadora tarjeta Invex.En esta conversación, exploraremos cómo se pueden crear tiers de forma estructurada y alineada a los objetivos, además de la clave para combinar transacciones y experiencias en un programa de lealtad exitoso. ¡No te pierdas los insights de un experto! Escúchalo ahora.Hosted by Alex Saul.Show Notes:- 1)Alex Sánchez2) Despegar3)From Eternity to Here: The Quest for the Ultimate Theory of Time (Book)

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