EPISODE · Jan 8, 2021
パーソナライズド・ヘアケアブランド 「CONSTELLA」のCXに注目①
from KARTE CX VOX
スタイリストとAIで理想の髪を共創するパーソナライズド・ヘアケアブランド「CONSTELLA」に注目。いくつかの簡単な質問に答えると、診断結果から自分にあった商品が届く。よく聴く音楽から自分に好きそうな音楽がおすすめされる。など選択肢の提案が多い現代では"パーソナライズ"されたものに価値がつき始めましたが、CONSTELLAはそのパーソナライズに、"一手間"がかかっているヘアケアブランド。 他のオーダーメイドシャンプーやコンディショナーと一線を画す、その"一手間"について、ブランドを展開する株式会社アノマリーの代表取締役・平澤伸浩さんにお話を伺いました。
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