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Pasquale Diaferia e Patrizia Pfenninger: Open to Meraviglia è un successo? episode artwork

EPISODE · May 5, 2023 · 25 MIN

Pasquale Diaferia e Patrizia Pfenninger: Open to Meraviglia è un successo?

from CdTalk - L'ospite · host Gruppo Corriere del Ticino

Continuano le polemiche su Open to Meraviglia, la campagna di promozione del turismo commissionata all'agenzia Armando Testa dal ministero del Turismo e dall'ENIT, l'Agenzia nazionale del turismo, per promuovere l'Italia nel mondo. Tra smentite e accuse, un'operazione che dà l'impressione di essere un disastro annunciato.Eppure, secondo i creativi ed esperti di comunicazione Paquale Diaferia e Patrizia Pfenninger, che hanno curato le campagne promozionali di importanti aziende svizzere e internazionali, Open to Meraviglia sarebbe già un successo. Come mai? Scopritelo in questa puntata di CdTalk-L'ospite!

What this episode covers

Continuano le polemiche su Open to Meraviglia, la campagna di promozione del turismo commissionata all'agenzia Armando Testa dal ministero del Turismo e dall'ENIT, l'Agenzia nazionale del turismo, per promuovere l'Italia nel mondo. Tra smentite e accuse, un'operazione che dà l'impressione di essere un disastro annunciato.Eppure, secondo i creativi ed esperti di comunicazione Paquale Diaferia e Patrizia Pfenninger, che hanno curato le campagne promozionali di importanti aziende svizzere e internazionali, Open to Meraviglia sarebbe già un successo. Come mai? Scopritelo in questa puntata di CdTalk-L'ospite!

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Pasquale Diaferia e Patrizia Pfenninger: Open to Meraviglia è un successo?

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Frequently Asked Questions

How long is this episode of CdTalk - L'ospite?

This episode is 25 minutes long.

When was this CdTalk - L'ospite episode published?

This episode was published on May 5, 2023.

What is this episode about?

Continuano le polemiche su Open to Meraviglia, la campagna di promozione del turismo commissionata all'agenzia Armando Testa dal ministero del Turismo e dall'ENIT, l'Agenzia nazionale del turismo, per promuovere l'Italia nel mondo. Tra smentite e...

Can I download this CdTalk - L'ospite episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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