Patagonia
Episode 1 of the Unboxing Ecommerce: Operations Behind Online Brands podcast, hosted by James Marks and Jennifer Yates, titled "Patagonia" was published on November 7, 2023 and runs 60 minutes.
November 7, 2023 ·60m · Unboxing Ecommerce: Operations Behind Online Brands
Summary
James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey. Research on Patagonia included these sources: https://en.wikipedia.org/wiki/Patagonia,_Inc.https://brandminds.com/patagonia-the-story-behind-the-brand/https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.htmlhttps://www.patagonia.com/culture.html_______________ ...
Episode Description
James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey.
Research on Patagonia included these sources:
- https://en.wikipedia.org/wiki/Patagonia,_Inc.
- https://brandminds.com/patagonia-the-story-behind-the-brand/
- https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html
- https://www.patagonia.com/culture.html
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Have a brand/shopping experience you want us to review? Send us a message at [email protected]
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
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