EPISODE · Nov 7, 2023 · 1H

Patagonia

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

James and Jennifer order a base-layer garment from Patagonia to analyze the shopping experience, then reverse engineer the storage, logistics, and packaging details to understand their garments' journey.Research on Patagonia included these sources:https://en.wikipedia.org/wiki/Patagonia,_Inc.https://brandminds.com/patagonia-the-story-behind-the-brand/https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.htmlhttps://www.patagonia.com/culture.html_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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