Patients Cancel over $7.50? Here’s the Real PT Problem

Patients cancel over $7.50? That’s a value problem let’s fix it.We unpack why tiny surcharges expose a value gap, what Medicare actually allows (no add-on fees for covered services), and when giving 25–40% to a platform like Luna can make sense for patient acquisition, RCM, and audit risk. We also debate Venmo/Zelle to pay for a TENS unit vs platform billing, Part B vs Medicare Advantage realities, and a practical hybrid strategy to keep margins and compliance intact. Not legal advice check your contracts and payer rules.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Payment Methods and Luna's Platform[00:58] – Discussion on Luna's New Charges[01:34] – Legalities of Charging Medicare Patients[02:47] – Possible Explanations for Luna's Charges[03:14] – Comparisons to Uber's Business Model[07:43] – The Value of Therapy and Patient Perception[08:44 ]– Medicare Beneficiaries and Out-of-Pocket Costs[10:21] – Medicare Advantage Plans and Their Benefits[12:26] – Luna's Business Strategy and Therapist Benefits[13:45] – Speculations on Luna's Future Pricing[14:45] – Comparison with Other Companiess[16:31] – Luna's Potential Revenue Streams[17:03] – Therapists Selling Products on Luna[19:06] – Benefits of Using Luna[19:28] – Luna's Financial Risk Assumption[20:14] – Luna's EMR System and Billing--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.