Patients Want Results, Not PT: How to Sell What They Value

If your patients love you but don’t come back, your business is broken. What happens when your clinic is full of people who don’t actually want what you offer? You're not a provider anymore. You're a time-filler. That’s burnout on a platter.Some patients don’t want PT; they want convenience, routine, or whatever insurance covers. Dave Kittle, Tony Maritato, and Jimmy McKay show how to align your model with real motives: sell outcomes (not exercises), experiment with mini-memberships, and build the rejection muscle if you’re going out-of-network. They dig into purpose-driven marketing for seniors, hybrid/concierge options, and what keeps patients engaged. If you want a business built on results, not excuses, this one’s for you.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:30] — Selling the Destination, Not the Journey[01:36] — Humor in Physical Therapy[02:22] — Focusing on Patient Results[03:33] — Understanding Patient Desires[04:43] — Challenges in Physical Therapy Practices[06:44] — Medicare and Insurance Issues[08:20] — The Future of Physical Therapy[19:00] — Rejection and Resilience in Healthcare[24:51] — Membership Models in Healthcare[26:12] — Tequila and Membership Models[31:38] — Plumber Subscription Model[31:53] — VIP Access and Concierge Membership[32:24] — Performance and Sports Optimization Membership[33:03] — Incentivizing Seniors for Physical Therapy[35:49] — Selling the Destination, Not the Journey[37:11] — Marketing Strategies for Physical Therapy[39:54] — The Future of Physical Therapy Clinics[41:34] — Supplements and Physical Therapy Practices[58:11] — Understanding Your Consumer--Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.