Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless. This podcast episode was produced by Quill.