Patrick Franciotti | RevOps | Adapt, Enable, Excel: Usability-Centric RevOps for Dynamic Sales Teams

In this episode of the RevAmp podcast, host Mark Lerner interviews Patrick Franciotti, Director of #revops at Ontra, a legal technology company. Patrick discusses his role in building out the company's operations team and implementing a tech stack to support their go-to-market strategy. He also talks about the challenges and opportunities presented by the COVID-19 pandemic and the company's shift towards offering multiple software products. Patrick emphasizes the importance of ease of use and enabling users when selecting tools and discusses the decision-making process for choosing the right tools for their needs. He also highlights the company's focus on objectives and key results (OKRs) as a guiding metric for decision-making and the importance of adaptability and agility in a rapidly changing market. Looking ahead, Patrick discusses the company's sales strategy and the importance of alignment between customer success teams and sales teams in achieving their growth goals. #revops #RevAmp #RevenueOperations