Patrick Van Der Burght on the Science of Hearing Yes More Often

What is the number one skill employers want most that almost nobody has been formally taught? Patrick Van Der Burght has spent 27 years studying exactly why people say yes, not through manipulation, but through science, and in this episode he shares what he found.Patrick is a founding member of the Cialdini Institute, one of a small number of Cialdini Institute Licensed Trainers worldwide, a business partner of Dr. Robert Cialdini, and ranked 4th among Cialdini Certified Trainers globally. He has been teaching ethical persuasion since 2000 and is the co-author of How to Hear YES More Often. This is Part 1 of 2. Part 2 covers the seven universal principles of persuasion in depth.What you will learn:Why most professionals are losing opportunities they never even know they lostThe three-stage framework: relationship, uncertainty, and motivationWhy 150 percent more people acted with loss framing than gain framingThe difference between manipulation and ethical persuasionWhy persuasion is the third most in-demand soft skill according to the World Economic ForumConnect with Patrick Van Der Burght:Website: https://ethicalpersuasion.com.auPersonal Site: https://patrickvanderburght.comPodcast: https://ethicalpersuasion.com.au/podcastYouTube: https://www.youtube.com/@ethicalpersuasionLinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/TikTok: https://www.tiktok.com/@ethicalpersuasionFacebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter / X: https://x.com/yesmoreoftenFree Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/Discovery Call: https://ethicalpersuasion.com.au/discovery-call/Connect with Dwight Heck:Website: https://www.giveaheck.comPodcast Page: https://www.giveaheck.com/podcastYouTube: https://www.youtube.com/@giveaheckFacebook: https://www.facebook.com/dwight.heckInstagram: https://www.instagram.com/give.a.heckLinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/TikTok: https://www.tiktok.com/@giveaheckTwitter / X: https://twitter.com/give_a_heckWork With Me / Be a Guest: https://www.giveaheck.com/contact-us/