EPISODE · Jun 17, 2026 · 58 MIN
Paul Carpenter (Founder of Plural): Why Agencies Need Agency Over Their Own Brand
from Soundstripe Sessions · host Soundstripe
Paul Carpenter, founder of the Atlanta creative agency Plural and president of AMA Atlanta, has spent nearly 30 years in marketing. He and Jeff cover the evolution of agencies, why curiosity beats optimization, AI's impact on video and music, the neuroscience of storytelling, and the resurgence of indie shops.
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Paul Carpenter (Founder of Plural): Why Agencies Need Agency Over Their Own Brand
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