Paul Hendricks, Jen McLaren & Dawn Mancini Moyer: Why Outdoor Brands Are Speaking Up for Public Lands

Congress has taken 65 separate actions against U.S. public lands this year, and three outdoor industry leaders are done staying quiet about it. Recorded live on a panel at Switchback Spring 2026 in New Orleans, this conversation brings together Paul Hendricks of The Conservation Alliance, Jen McLaren of Altra, and Dawn Mancini Moyer of Fjällräven to talk through the real risk-reward calculus behind corporate advocacy: what it costs a brand to speak up, what it costs to stay silent, and how they're each building tools, coalitions, and community partnerships to do something about it. They cover The Conservation Alliance's 170-company Brands for Public Lands coalition, a new economic study on national monuments, Altra's trail-running access work, and Fjällräven's fire-mitigation partnership in Boulder, Colorado, plus a candid take on Interior Secretary Doug Burgum's framing of public lands as a financial asset.Find the links and resources mentioned today at our website, thewildidea.com.