PAUL LARCHE; Shortcut to Understanding Human Behavior; Entrepreneur; Author, ‘The Divided Brain;’ LIVE from Canada

PAUL LARCHE; Shortcut to Understanding Human Behavior;Entrepreneur; Author, ‘The Divided Brain;’ LIVE from Canada#realconversations #entrepreneur #broadcasting #radio#digitalmarketing #branding #oldbrain #newbrain #TorontoCONVERSATIONS WITH CALVIN — WE THE SPECIESHosted by Calvin SchwartzMeet PAUL LARCHE; Firstly, huge thanks to Sasha Stoltz,Public Relations, for setting this all up. I could’ve listened to Paul forhours. The New Brain. The Old Brain. His book, ‘The Divided Brain.’ What wehave in Paul is sheer brilliance, a grasp of our brain, practicality, and aneagerness to share his message. Our brain. His background is in radio,branding, and business. People choose how something makes them feel. There is aprofound difference in our brains. Old and new. Most decisions are made in theold brain. Intuition and gut. He left a dream job to pursue our brains. We arefeeling machines that think. Why do some commercials work? As Paul is speaking,I’m firing on all cylinders. He is right on target. A successful beercommercial. How did it make you feel? This is a wow!  Then he talked about a commercial for amechanic who fixes cars, but not his wife’s. This commercial ran for 20 years.I’m jumping around. My style always. It’s my basic exuberance when I have such a unique guest. Veryimportant. Making a commercial? Lead with feeling, not facts and figures.Paul’s brilliance emanates. There is never enough time. Paul agrees to return.Absolutely necessary. Oh yes, ample AI discussed. Who better?” Calvin🎙️ 836+ Interviews &Videos; 6 years (AI-ranked podcast in these categories in the top 1 -2%Globally!) Nearly 500 interviews on 6 continents.📺 9,300 Subscribers👉 Please PLEASESubscribe:https://www.youtube.com/c/ConversationswithCalvinWetheSpecIEsGLOBAL Reach. Earth Life. Amazing People.**PAUL LARCHE; Shortcut to Understanding Human Behavior;Entrepreneur; Author, ‘The Divided Brain;’ LIVE from CanadaYouTube:BIO: Early in my radio career, one question kept nagging atme: Why do some radio advertising campaigns works while others fall flat?I watched businesses invest in ads that seemed perfectlylogical, yet nothing happened. No response. No lift. No results.Everything changed when I was hired as General Manager ofTelemedia Network Radio, then Canada’s largest radio syndication company. Weheld the broadcast rights for the Toronto Blue Jays, the Maple Leafs, anddozens of music and entertainment programs. Working with major agencies andworld-class brands, I noticed something powerful: the most effective campaignsdidn’t win by out-reasoning the competition. They made you feel somethingbefore you ever had time to think about it.I became determined to understand why. I immersed myself inEvolutionary Psychology, Behavioural Economics & Neuroscience, then turnedwhat I learned into a simple metaphorical framework that non-marketers couldactually grasp. I called it The Divided Brain.That insight led to a bold decision. If I could bring thisthinking back to local radio, I knew I’d have a unique advantage. So I left mydream job, struck out on my own, and bought my first radio station to test thetheory. The results exceeded anything I had imagined. Our company grew quickly,and our advertisers saw exceptional results.Larche Communications eventually grew to five radio stationsand a branding agency, earning more than 25 industry awards before successfulexits. The science worked.Now I’m sharing that advantage. The Divided Brain givesothers the same edge, and through speaking, I help teams put it into practice.Paul Larche is the author of The Divided Brain, winner ofthe 2026 CANREADS Business / Finance / Marketing Award and recognized byLINKS: https://paullarche.com/about/LinkedIn: https://www.linkedin.com/in/paul-larche/AMAZON BOOK ‘THE DIVIDED BRAIN’   https://amzn.to/4pzBxC7**