Paul on AI, Business Value | ILTACON 2026

There’s no shortage of AI at ILTACON. The harder question is whether it’s actually creating value. At ILTACON 2026, David caught up with Paul from sa.global to talk about how the AI conversation is changing. A year ago, firms were still figuring out what to buy and how quickly to move. Now the questions are much more practical: Is the data ready? Do we understand the process? Does this solve a real problem? And can we prove the value? Paul’s view is that firms need strong data, clear processes and a more connected approach, rather than adding isolated tools and hoping for the best. Less “we have AI.” More “show me what it actually improves.” A grounded conversation about what comes after the hype.