EPISODE · Jul 13, 2020 · 30 MIN

Paul Rawson

from The Marketing Rules Podcast · host ThinkinCircles Ltd

Account based marketing or ABM  is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit. This week James talks to Paul Rawson, an advocate for ABM in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Paul: https://www.linkedin.com/in/paulrawsonmarketingdirector/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

What this episode covers

Account based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit. This week James talks to Paul Rawson, an advocate for ABM in recruitment. #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Paul: https://www.linkedin.com/in/paulrawsonmarketingdirector/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/

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