Paul Ruscoe on Having the Difficult Discussions About Growth

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for the company and a Global Google Partner The challenge of defending marketing spend and making it accountable Working with large brands like Apple, challenger brands The importance of challenging discussions with clients to understand what's really happening 6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC Why has the concept of reach lost cache? Getting beyond simplistic (and flawed) measurements like ROI and ROAS CMOs and the state of their budgets How do clients take advantage of Incubeta's global reach? Identifying segments underserved, and then profitably acquiring them How Lululemon expansion was put together Report: Get The Marketer's Confidence Paradox Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters