Paul Waddy | Leading Ecommerce Advisor shares how to Successfully Scale Ecommerce

Paul is a renowned ecommerce advisor, author and owner, with over 15 years of experience. In 2020 Paul was named number 2 in the Top 50 People in Ecommerce, and in 2022, he was awarded the Industry Recognition Award at the Online Retail Industry Awards (ORIAS), for his contribution to the ecommerce industry. In 2024 Paul was named by Yotpo as the Best Ecommerce Consultant in APAC. In 2023 Paul wrote Shopify for Dummies, a book which reached the number 1 position on Amazon in the USA and Australia, in two categories. In 2024 Paul will release his second book, Selling Online for Dummies. Paul is the Chair of the Advisory Board at the National Online Retail Association (NORA), and is an Advisory Board Member for Forbes, as well as sitting on the Board of a number of companies. Paul is the owner of Learn Ecommerce, a platform he created to do two things: 1) Help beginners start an online business, and 2) Help larger businesses scale profitably. Brands Paul has helped include Showpo, Babyboo, The Horse, Muscle Republic, Geedup, Who is Elijah, Proud Poppy and many more. In 2022 Paul also co-founded Ecom Nation, a digital marketing agency for ecommerce brands, which in 2024 was named Australia's Best Digital Marketing Agency in the NORA Solution Partner awards. During this episode, we dive into: All things Scaling Fashion eCommerce Profitability - Know Your Numbers Data-Driven Decision Making Innovation & Technology You can connect at: @paulwaddycommerce https://www.instagram.com/paulwaddyecommerce/?hl=en _______________ Our Waitlist is NOW OPEN for the next INDIA Sourcing Experience 8-15th February 2025. Join our Waitlist here and Elizabeth will be in touch with more information. If you would like to take your Fashion Business to the next level, connect with us via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @fashionequipped @startyourfashionbusiness_au Podcast Insta: @fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website: www.fashionequipped.com.au Let's do this together, let's make The Fashion Business, YOUR Business! See omnystudio.com/listener for privacy information.