Pauliina Martikainen (Maki) on the femtech opportunity

Pauliina Martikainen (Maki) on the fem tech opportunityPauliina Martikainen, Investment director at the Helsinki based VC firm Maki. Pauliina is one of the industry’s strongest proponents for fem tech, the abbreviation for technologies that aims to support women’s health. Paulina got into the space after being a professional athlete, where she saw the need for innovations supporting female athletes. In this episode, we talk about:— Breaking down fem tech.— Fem tech’s biggest opportunity, from an investors point of view, is that it’s in a early stage— How the lack of support for women athletes got her passionate about finding solutions for women— Moving from sports to the field of investing— Have we been intentionally overlooked the field of femtech, or are we under-informed?— Exciting new innovations that track hormonal changes in the female body from menstruation, pregnacy, and menopause. — How Maki VC find initiatives they want to support.— Why does sex tech usually fall under fem tech?— Rental fashion.The Scandinavian Mind podcast a bi-weekly show, about the intersection of lifestyle and technology. Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND. Don’t forget to sign up to our newsletter, to stay updated on the latest news and learn about upcoming talks and Clubhouse sessions.  Visit ScandinavianMIND.com/Newsletter Hosted on Acast. See acast.com/privacy for more information.