Pavilion Farms: Inside the Formula 1 of Farming with CEO Nathan Potter

In this episode of Humans of Agriculture, Oli Le Lievre sits down with Nathan Potter, CEO of Pavilion Farms, to unpack the future of precision agriculture and why Pavilion Farms is now searching for an AgTech Lead to help shape the next chapter of the business.From growing up on chicken farms in Victoria to building a career in management consulting with PwC across Australia and London, Nathan shares the journey that brought him back to the family business and how Pavilion Farms has grown into a large-scale operation focused on innovation, efficiency, and continuous improvement.Nathan explains why he sees poultry farming as “the Formula 1 of agriculture” and how emerging technologies, AI, and real-time monitoring are creating new opportunities to improve animal welfare, farm performance, and operational consistency at scale.The conversation also dives into Pavilion Farms’ newly created AgTech Lead role, the mindset they are looking for in candidates, and why curiosity, systems thinking, and a willingness to solve problems matter more than coming from a traditional farming background.This episode is designed to give candidates and listeners a genuine insight into the business, the people, the opportunity, and Nathan’s vision for the future of agriculture.If you’d like to learn more about Pavilion Farms or the AgTech Lead opportunity, head to https://humansofagriculture.com/careers/job-board/agtech-lead-precision--cgk9The role is live now, and we’d love to hear from anyone interested in the future of agriculture and technology.Key insights from the conversation:How Pavilion Farms grew from a family farm into a large-scale poultry businessWhy Nathan left consulting in London to return to agricultureThe role AI and technology could play in poultry farmingWhy poultry is one of the most data-driven sectors in agricultureWhat the AgTech Lead role will focus on day to dayThe importance of curiosity, innovation, and continuous improvementHow technology can improve consistency, welfare, and efficiency at scaleWhy Nathan believes agriculture offers endless opportunities to solve problemsChapters:00:00 Introduction to Pavilion Farms and AgTech Lead Role04:57 Evolution of Pavilion Farms and Industry Changes10:10 Dynamic Between Nathan and His Father in Business12:58 Balancing Family and Business Responsibilities17:14 Precision Agriculture: The Formula 1 of Farming21:07 Team Structure and Operations at Pavilion Farms21:45 Future Opportunities and Technological Evolution in Poultry Farming23:24 Harnessing Technology for Poultry Management25:01 The Role of Ag Tech Lead26:28 Fast Tracking Innovation in Poultry28:15 Understanding the Current Technology Landscape30:46 Incremental Improvements in Poultry Farming32:14 Consistency and Efficiency in Production34:30 The Ideal Candidate for Ag Tech36:06 Passion for Agriculture and Family Legacy37:53 Building Relationships and Change Management38:59 Early Wins and Data-Driven Decisions41:00 Balancing On-Farm and Desk Work43:01 The Importance of Location in Poultry Farming44:08 Recruitment Process and Future Opportunities