EPISODE · Jan 6, 2026 · 14 MIN
Paws, Platforms and Purpose: How the RSPCA Transformed Internal Comms Through Digital
from Employee Engagement Examples of Excellence · host EngageEmployee.com
In this episode, recorded live at our recent Employee Engagement Summit, we sit down with Esther Munro from the RSPCA to explore how the organisation transformed its internal communications strategy. Discover how the team used audience personas, data-driven insights, and the launch of a new intranet – The Den – to connect a diverse workforce and bring their mission to life. This conversation is packed with practical takeaways for anyone looking to make their internal comms more targeted, engaging, and impactful.
What this episode covers
In this episode, recorded live at our recent Employee Engagement Summit, we sit down with Esther Munro from the RSPCA to explore how the organisation transformed its internal communications strategy. Discover how the team used audience personas, data-driven insights, and the launch of a new intranet – The Den – to connect a diverse workforce and bring their mission to life. This conversation is packed with practical takeaways for anyone looking to make their internal comms more targeted, engaging, and impactful.
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Paws, Platforms and Purpose: How the RSPCA Transformed Internal Comms Through Digital
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