Pay days and power plays: Sizing up the IPL

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Williams and Faaez Samadi join Catherine Davies to discuss the latest sponsorship trends in the Indian Premier League as the curtain rises on the latest iteration.Jonathan Rest looks at why IPL franchises are attracting billion-dollar bids and what this means for cricket’s future as a business. Lalit Modi, the league’s founder, also weighs in with his take on the next media rights cycle.Plus, we look ahead to what’s next for the US major leagues with on-the-ground observations from New York, and is latency killing the streaming star?You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Williams, Faaez Samadi, Jonathan Rest, Lalit ModiEditor: Lumi Lehmuskallio Sources: 1. Cricket the battleground in India’s AI arms race2. Gemini’s IPL deal follows ChatGPT’s WPL tie-up3. India leads the way as T20 nations split on shirt sponsorship strategy4. Sunrisers, Super Giants replace Dream11 on shirts5. Investors circle rare deals for IPL team stakes6. JioStar hits record revenues in first quarter7. BBC trial aims to shrink streaming latency8. Sky extends, expands Masters coverage  Hosted on Acast. See acast.com/privacy for more information.