PE 13: Appeal to the Emotions

from Practical Eloquence podcast · host Jack Malcolm

Despite the best efforts of corporations to implement elaborate processes and systems to inoculate themselves, emotions are impossible to remove from every business decision, especially the more important ones. Gut-level Gus always has a place at the table, and effective persuaders ignore him at their peril – but they also know how to get on his good side.

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This episode was published on April 4, 2018.

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