Perception Economics – How businesses can shape customer perception to drive success - Shira Abel

Curious about how your business can shape customer perception to drive success? In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration. In this episode, we discuss: What perception economics is and why it matters: The concept that how a brand is perceived directly impacts revenue and overall business success. The Perception Formula: The four H’s and practical applications for businesses: Shira introduces her framework—Heuristics, Hormones, History, and Heritage—for understanding and influencing customer perception. She explains how companies can apply this model to refine messaging, build trust, and improve sales and customer relationships. AI’s impact on B2B marketing: How artificial intelligence is transforming marketing strategies, from personalized messaging to the decline of cold email outreach. The return of events and relationship-driven marketing: Why in-person connections and strong personal branding are more critical than ever in the current business landscape. Tune in to discover how perception economics can help your business stand out, build trust, and close deals more effectively.   Visit Shira’s LinkedIn: https://www.linkedin.com/in/shiraabel Visit Shira’s Website: https://shiraabel.com/