Performance marketing 101

The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024). Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context. ⭐ Are you part of an agency with an opinion worth sharing? Visit thedrum.com/network to find out how to appear on an episode of The Drum Network podcast. Hosted on Acast. See acast.com/privacy for more information.