Performance Max, neue Kampagnenziele & mehr Kontrolle | Google Ads Newsroom #001

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

In dieser Folge erfährst du alles über die wichtigsten Neuerungen bei Google Ads. Welche Features bringen 2025 mehr Kontrolle, bessere Analyse-Optionen und spannendere Kampagnenziele? Wir haben die Antworten! 🎯 👉 Microsoft Clarity: Heatmap-Tracking jetzt direkt mit Google Ads verknüpfen. Mehr dazu: https://clarity.microsoft.com/blog/google-ads-integration/ 👉 Neues Kampagnenziel: Kunden über WhatsApp-Nachrichten direkt kontaktieren 👉 Performance Max Update: Conversion-Ziele auf Asset-Gruppen-Ebene festlegen 👉 Negative Keywords in Performance Max: Endlich mehr Kontrolle über Suchanfragen. Mehr dazu: https://blog.google/products/ads-commerce/new-performance-max-features-2025/ 👉 QR-Codes in Angebotserweiterungen: Spielerei oder echtes Potenzial? 👉 „Verwendet seit“-Spalte: Laufzeiten Ihrer Creatives besser im Blick behalten 👉 Demand Gen Kampagnen: Neue Analyseoptionen für "Conversions (Kampagnentyp)" Beta. Mehr dazu: https://bit.ly/40SwCjJ Perfekt für alle, die bei Google Ads auf dem neuesten Stand bleiben und ihre Kampagnen smarter und erfolgreicher steuern wollen. 👥 Personen in dieser Folge Patrick Gehn - Google Ads Produktspezialist bei Smarketer | https://www.linkedin.com/in/patrick-gehn-496991133/ Eric Hinzpeter – Content Marketing Experte | https://www.linkedin.com/in/eric-hinzpeter-content-marketing/

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This episode was published on February 10, 2025.

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