Period Pain, Body Literacy, and the Future of FemTech | Blush and Bloom Podcast | Ep. 40

#FemTech #PeriodPain #WomensHealthIn this episode of Blush and Bloom, Gigi Kenneth speaks with Elle McCray, founder of ONYX, a FemTech company working to shrink the information gap between women and their bodies.Elle shares how her own experience with period pain, body confusion, online searches, and difficult doctor visits led her to start ONYX. She talks about why women need better access to credible, relatable information at every stage of their reproductive health journey, from puberty to menopause and beyond.They also discuss how Elle’s background in fashion, beauty, lifestyle, and digital marketing shaped the way she thinks about women’s health. For Elle, everything is connected, from stress and environment to the conversations women are encouraged, or not encouraged, to have about their bodies.The conversation explores why period pain has been overlooked for so long, how shame shapes the way girls and women learn about periods, and why women’s health marketing needs to move beyond unrealistic images, stereotypes, and “pink it and shrink it” thinking.Elle also reflects on what it takes to turn a health problem into a product, how she found the right people to help her build, why community matters, and what it has meant to build in FemTech as a Black woman founder.This episode is for women, founders, marketers, and anyone interested in period pain, body literacy, reproductive health, and building health products that truly listen to the people they serve.⏱️ Timestamps 00:00 Intro 00:10 Meet Elle McCray 00:46 From fashion and beauty to FemTech 01:47 Why ONYX started with period pain 03:48 Why period pain has been overlooked 05:53 Making women feel seen 07:52 The problem with women’s health marketing 10:24 Reclaiming pink 11:08 How FemTech founders can build trust 12:28 Turning period pain into a product 15:52 Finding the right people to help build 19:19 Building as a Black woman in FemTech 21:46 What success looks like for ONYX 📌 Links mentioned in the episodeElle McCray on LinkedIn https://www.linkedin.com/in/elle-mccray/ONYX website https://www.weareonyx.us/🌸 Connect with Asele Website: https://asele.techApp: https://asele.healthAndroid app: https://play.google.com/store/apps/details?id=com.asele.appInstagram: https://instagram.com/asele.techLinkedIn: https://linkedin.com/company/asele🌸 Connect with Gigi Kenneth LinkedIn: https://linkedin.com/in/gigikenneth🎧 Listen Spotify: https://open.spotify.com/show/6NEsMfkG3dvl0pYXU40EfiApple Podcasts: https://podcasts.apple.com/us/podcast/blush-and-bloom/id1832044848💬 Question What is one thing you wish you had learned earlier about your body, periods, or reproductive health?