Perry's Playbook: Building Companies That Outlive Their Founders | The Covert Code | EP 84

What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting. With experience guiding hundreds of businesses through finance, operations, and growth challenges, Perry shares invaluable insights on strategic planning, succession strategies, and the critical decisions that separate companies that fade from those that endure for generations. Whether you're a founder planning your exit, scaling your business, or building for legacy, Perry's expertise will transform how you think about sustainable growth and leadership transition. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: ⁠https://rb.gy/wrht8⁠ Barnes & Noble: ⁠https://rb.gy/vwev0a⁠ Target: ⁠https://rb.gy/jhpxri⁠ ✨ CONNECT WITH PERRY KAUFMAN LinkedIn: ⁠https://www.linkedin.com/in/perrykaufman/ ⁠Company Website: ⁠https://perryskaufman.com/⁠ 🎧 LISTEN ON ALL PLATFORMS: Spotify: ⁠https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615⁠Amazon Music: ⁠https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code⁠iHeart Radio: ⁠https://www.iheart.com/podcast/269-the-covert-code-269144900/⁠YouTube Music: ⁠https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q⁠ 🌐 FOLLOW THE COVERT CODE: Website: ⁠https://thecovertcode.com/⁠Instagram: ⁠https://www.instagram.com/covertcodeofficial⁠Facebook: ⁠https://www.facebook.com/thecovertcode⁠LinkedIn: ⁠https://www.linkedin.com/company/covert-code-official/⁠ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: ⁠https://thecovertcode.com/⁠Anna Covert: ⁠https://annacovert.com/⁠Covert Communication: ⁠https://covertcommunication.com/⁠Reactium: ⁠https://reactium.io/⁠ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovatorsShare this episode with someone who needs to hear itConnect with our guests and continue the conversation #TheCovertCodePodcast #StrategicPlanning #SuccessionPlanning #FounderLedCompanies #BusinessLegacy #PerryKaufman #PSKConsulting #BusinessGrowth #LeadershipTransition #EntrepreneurshipPodcast