The Covert Code

Why Pricing Is Your Most Powerful Growth Strategy My special guest is Per Sjöfors, founder of Sjöfors & Partners, internationally recognized pricing expert, business strategist, and author of The Price Whisperer: A Holistic Approach to Pricing Power. Most businesses spend enormous amounts of time trying to generate more leads, improve marketing, or reduce expenses. But according to Per, many companies are overlooking the single fastest way to increase profitability: pricing. Drawing on decades of experience helping companies optimize pricing strategies around the world, Per explains why pricing is far more than choosing a number. It's a powerful business strategy rooted in customer psychology, value perception, behavioral economics, and market positioning. In this episode, Anna and Per discuss pricing power, business growth, customer behavior, profitability, AI, behavioral economics, differentiation, and why the businesses that understand pricing often outperform their competition without selling more. WHAT YOU'LL LEARN: • Why pricing is one of the fastest ways to improve profitability • Warren Buffett's definition of pricing power • Why lowering prices often hurts long-term growth • The psychology behind customer buying decisions • How behavioral economics influences purchasing behavior • The biggest pricing mistakes companies make • Why competing on price is rarely a winning strategy • How AI may transform pricing strategies • The importance of differentiation in today's marketplace • Practical ways businesses can increase profits without increasing sales volume CONNECT WITH PER SJÖFORS Website: https://sjofors.com/ Company: https://sjofors.com/ LinkedIn: https://www.linkedin.com/in/persjofors/ Book: The Price Whisperer: A Holistic Approach to Pricing Power https://sjofors.com/book/ 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with Microsoft, Apple, IBM, and hundreds of businesses across multiple industries. As founder of Covert Communication, Hawaii's largest digital marketing agency, Anna helps organizations leverage technology, marketing, AI, and business strategy to accelerate growth. Through The Covert Code Podcast, Anna interviews entrepreneurs, CEOs, bestselling authors, innovators, and industry experts to uncover practical strategies that help leaders grow their businesses and stay ahead in an ever-changing world. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: The Pilgrim Spirit: What Happens When You Say Yes to the Journey My special guest is Gideon Enok, global traveler, author, modern-day pilgrim, speaker, and creator of The Pilgrim Spirit. After experiencing a difficult period during the global pandemic, Gideon made an extraordinary decision. Instead of remaining stuck, he packed a backpack and began walking more than 7,000 kilometers across Europe toward Santiago de Compostela. What began as a physical journey quickly became something much deeper. Along the way, Gideon discovered powerful lessons about resilience, surrender, mindfulness, faith, self-respect, and the importance of slowing down long enough to truly hear ourselves. In this episode, Anna and Gideon discuss the Camino de Santiago, meditation, walking as a spiritual practice, entrepreneurship, overcoming adversity, finding purpose, and why sometimes the greatest transformation begins with simply taking the next step. WHAT YOU'LL LEARN: • Why slowing down can accelerate personal growth • The three phases of the Camino de Santiago • How walking helps release emotional and mental burdens • Why surrender is different from giving up • The importance of self-respect and healthy boundaries • How meditation changes the way we approach life • Why faith often grows through uncertainty • How nature reconnects us with ourselves • Practical ways to adopt the pilgrim mindset in everyday life • Why one courageous decision can completely change your future CONNECT WITH GIDEON ENOK Website: https://thepilgrimspirit.com/ Free Chapter: https://thepilgrimspirit.com/free-chapter/ Book: https://thepilgrimspirit.com/ LinkedIn: https://www.linkedin.com/in/gideon-nielsen-85810b33/ Instagram: https://www.instagram.com/thepilgrimspirit/ YouTube: https://www.youtube.com/@thepilgrimspirit Linktree: https://linktr.ee/thepilgrimspirit 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM, and is the founder of Covert Communication, Hawaii's largest digital marketing agency. Through The Covert Code Podcast, Anna brings together entrepreneurs, innovators, executives, authors, and industry leaders to share practical strategies for business growth, leadership, marketing, technology, and personal development. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: Why Qualified Isn't Enough: How to Stand Out and Land Executive Opportunities My special guest is Gina Riley, executive career strategist, LinkedIn Top Voice, keynote speaker, and author of Qualified Isn't Enough. Today's job market looks dramatically different than it did just a few years ago. Artificial intelligence is reshaping recruiting, LinkedIn has become one of the most powerful career tools available, and employers are looking beyond resumes to evaluate leadership, visibility, and personal brand. Gina has spent years helping executives navigate career transitions, negotiate stronger opportunities, and build professional brands that attract recruiters instead of chasing them. In this episode, Anna and Gina discuss executive job searching, LinkedIn strategy, personal branding, AI, networking, leadership, and how professionals can differentiate themselves in today's competitive marketplace. WHAT YOU'LL LEARN: • Why being qualified isn't enough anymore • How LinkedIn has changed executive recruiting • The biggest mistakes professionals make during a job search • Why personal branding matters for executives • How AI is changing hiring and recruiting • Building executive visibility online • The importance of networking before you need it • How to overcome imposter syndrome • Creating opportunities instead of waiting for them • Practical strategies for long-term career growth CONNECT WITH GINA RILEY Website: https://ginarileyconsulting.com/ LinkedIn: https://www.linkedin.com/in/ginariley/ Instagram: https://www.instagram.com/ginarileyconsulting/ Facebook: https://www.facebook.com/GinaRileyConsulting Book: Qualified Isn't Enough https://www.amazon.com/ GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: Selling Your Business in Style: How to Maximize Value Before You Exit My special guest is Marty Fahncke, Certified Merger & Acquisition Advisor, growth strategist, business investor, and Managing Partner of Westbound Road. With more than three decades of experience helping companies grow, acquire competitors, and successfully exit, Marty has worked with businesses that have generated over $1 billion in revenue and has personally been involved in more than $500 million in mergers and acquisitions. He's also the Amazon bestselling author of Boomers Sell the Business, where he shares practical strategies every business owner should know long before they ever think about selling. In this episode, Anna and Marty discuss exit planning, mergers and acquisitions, valuation, AI, succession planning, and the steps every entrepreneur should take to build a business that's both more profitable and more valuable. WHAT YOU'LL LEARN: • Why every business owner should prepare for an exit—even if they never plan to sell • The four stages of owner exit • How to increase the value of your business before selling • Why clean financials matter more than most entrepreneurs realize • The biggest mistakes owners make before an acquisition • Why maximizing profit can be worth more than minimizing taxes • How strategic acquisitions accelerate growth • Different ways to transition ownership beyond simply selling • The role AI may play in business valuations • Why staying "sale ready" creates a better business CONNECT WITH MARTY FAHNCKE Website: https://www.westboundroad.com/ LinkedIn: https://www.linkedin.com/in/martyfahncke/ Facebook: https://www.facebook.com/martygrowsyourbusiness/ Book: Boomers Sell the Business https://www.amazon.com/ GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: The Future of Healthcare: How AI and Regenerative Medicine Are Changing Medicine Forever My special guest is Dr. Annu Navani, founder and Chief Medical Officer of Le Reve Wellness, Chief Medical Officer at Boomerang Healthcare, Stanford adjunct faculty member, and author of the upcoming Forbes Books title Health Recoded: A Physician's Guide to Intelligent Healthcare. As artificial intelligence, regenerative medicine, and longevity science continue transforming the healthcare industry, many people are asking what the future of healing, prevention, and patient care will look like. Dr. Navani believes the answer is rooted in intelligent, personalized, and proactive healthcare. From AI-powered predictive health plans to stem cell therapy, biomarker testing, pain management, and regenerative medicine, Dr. Navani is helping shape a future where patients are more informed, treatments are more personalized, and healthcare becomes less reactive and more preventative. In this episode, Anna and Dr. Navani discuss AI in medicine, regenerative healthcare, longevity, stem cells, personalized treatment, pain management, and why the future of medicine may already be here. WHAT YOU'LL LEARN: • How AI is transforming healthcare • Why medicine is shifting from reactive to preventative care • The role of regenerative medicine in healing • How stem cell therapies are being used today • Why personalized medicine matters • How biomarker testing can help detect risk earlier • What longevity medicine means for patients • Whether humans can realistically live to 120 • Why pain management must be multidisciplinary • How intelligent healthcare systems may improve outcomes and lower costs CONNECT WITH DR. ANNU NAVANI Dr. Annu Navani Website: https://annunavani.com/ Le Reve Wellness: https://www.lerevewellness.com/ Boomerang Healthcare: https://boomeranghc.com/ LinkedIn: https://www.linkedin.com/in/annunavani/ Instagram: https://www.instagram.com/dr.annunavani/ GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: Why Human Experiences Will Thrive in an AI World My special guest is Charlene Rose, entrepreneur, actor, hand model, choreographer, Airbnb host, and founder of Living Room to Ballroom and Old Hollywood Lodge. As artificial intelligence continues transforming industries around the world, many people are asking what kinds of businesses, careers, and income streams will still thrive. Charlene believes the answer is rooted in human connection. From helping women gain confidence through dance to creating a memorable Old Hollywood-inspired Airbnb experience, Charlene has built businesses around creativity, passion, performance, and real-world connection — the kinds of things technology cannot easily replace. In this episode, Anna and Charlene discuss entrepreneurship, dance, Airbnb hosting, creativity, AI, passion-led business, and why authentic human experiences may become more valuable than ever. WHAT YOU'LL LEARN: • Why human connection matters more in the age of AI • How to identify business opportunities tied to your passion • Why experiences often outperform generic products • How Charlene built Living Room to Ballroom • The story behind Old Hollywood Lodge • Why AI may increase demand for real-world experiences • How to build a loyal niche audience • The role intuition plays in entrepreneurship • Why commitment still matters in a world of instant content • How to create income streams AI cannot easily replace CONNECT WITH CHARLENE ROSE Charlene Rose Website: https://charlenerose.com Instagram: https://www.instagram.com/charleneroseofficial/ Living Room to Ballroom Website: https://livingroomtoballroom.com Instagram: https://www.instagram.com/livingroomtoballroom/ Facebook: https://www.facebook.com/livingroomtoballroom/ Old Hollywood Lodge Website: https://oldhollywoodlodge.com Instagram: https://www.instagram.com/oldhollywoodlodge/ Facebook: https://www.facebook.com/oldhollywoodlodge/ GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

This week on The Covert Code Podcast, the topic is: Founder-Led Selling: Why Faceless Brands Are Losing My special guest is Dave Gulas, entrepreneur, podcast host, and co-founder of EZDC 3PL. With over 20 years of experience in sales and marketing leadership, Dave believes that today's founders can no longer hide behind their company name. Customers want to know who they're buying from, what they stand for, and why they do what they do. In this episode, we discuss personal branding, content creation, podcasting, AI, authenticity, founder visibility, and why building authority around yourself may be one of the most important investments you make in your business. WHAT YOU'LL LEARN: • Why founder-led selling is becoming essential • Why customers buy from people, not logos • The biggest misconceptions about personal branding • How podcasting can accelerate authority and trust • Why authenticity beats perfection every time • How AI can help founders become better communicators • Why consistency matters more than viral content • How to build visibility without feeling salesy • Practical first steps to establish your personal brand • Why faceless companies are losing trust in the AI era CONNECT WITH DAVE GULAS Website: https://davegulas.com EZDC 3PL: https://ezdc3pl.com Beyond Fulfillment Podcast: https://davegulas.com/podcast LinkedIn: https://www.linkedin.com/in/dave-gulas/ 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

🎙️ This week on The Covert Code Podcast, the topic is: Why Small Businesses Hit Growth Ceilings and How to Break Through Them My special guest is Rob Aquino, CEO of JBS Corp and Entrepreneur Books, author of The Small Business Money Game: Hidden Strategies That Turn Survival into Scale. Rob comes from a deep background in finance, entrepreneurship, wealth management, and business strategy. Having worked with thousands of entrepreneurs, Rob has developed what he calls the Breakpoint Framework, a system designed to help business owners understand why growth stalls, how to identify bottlenecks, and how to scale intentionally. In this episode, Anna and Rob discuss entrepreneurship, money psychology, AI, banking, Monopoly, scaling challenges, leadership evolution, and the mindset shifts required to build a sustainable business. 🔍 WHAT YOU’LL LEARN: • Why most small businesses hit growth ceilings • The entrepreneurial paradox of needing resources to get resources • The 7 Breakpoints businesses encounter on the road to $25M • Why many founders struggle with hiring and delegation • How your relationship with money impacts your success • Why Monopoly may secretly teach business strategy • How AI is reshaping entrepreneurship and small business growth • Why community banks often understand entrepreneurs better • Lessons Rob learned helping businesses survive COVID • The importance of understanding financial language 📖 READY TO ELEVATE YOUR AUTHORITY? Click below for your FREE digital copy of The Authority Advantage, available exclusively for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert 📘 PRE-ORDER ROB'S BOOK The Small Business Money Game: Hidden Strategies That Turn Survival into Scale https://www.simonandschuster.com/books/The-Small-Business-Money-Game/Robinson-Aquino/9798897010660 ✨ CONNECT WITH ROB AQUINO LinkedIn:https://www.linkedin.com/in/robinson-aquino-b5a47593/ 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

🎙️ This week on The Covert Code Podcast, the topic is: The AI Experience Economy My special guest is Lou Chatta, founder of Pin Tours, an AI-powered platform transforming how people experience travel, tours, transportation, events, and local discovery. Lou is building an orchestration layer behind the experience economy — combining travel, transportation, attractions, restaurants, events, and local knowledge into personalized journeys powered by AI. From partnerships with Uber, Yelp, GetYourGuide, and FIFA World Cup host cities, Pin Tours is helping redefine what travelers do beyond the stadium, beyond the hotel, and beyond the generic itinerary. In this episode, Anna and Lou discuss how AI is changing guided experiences, how local guides can turn their knowledge into income, and why personalization is the future of travel. 🔍 WHAT YOU’LL LEARN: • What the AI Experience Economy means • How Pin Tours personalizes travel in real time • Why guided experiences have traditionally been expensive and hard to scale • How AI can digitize the knowledge of local tour guides • How travelers can customize experiences by interest, budget, time, language, and accessibility • How Pin Tours is working with partners like Uber, Yelp, and GetYourGuide • Why FIFA World Cup host cities are a major opportunity for experience-based tourism • How local guides and drivers can create new income streams • How AI can improve safety, trust, and personalization in global travel • Why the future of tourism is more personal, immersive, and intelligent 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH LOU CHATTA Pin Tours: https://pintours.com/ LinkedIn: https://www.linkedin.com/in/lou-chatta-539a3956/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

🎙️ This week on The Covert Code Podcast, the topic is: How Curiosity Is the Secret Sauce to Success My special guest is Rodney Adkins — former Senior Vice President at IBM, chairman of Avnet, engineer, philanthropist, and author of the Forbes bestselling book *Curiosity Redefines the Limits*. After spending 33 years helping shape some of the world’s most important technology innovations at IBM, Rodney joins Anna Covert to discuss curiosity, leadership, lifelong learning, artificial intelligence, innovation, and how humans can thrive during one of the fastest technological shifts in history. This conversation dives deep into the future of AI, critical thinking, trust, creativity, career transformation, and why curiosity may be the single greatest competitive advantage in the modern world. 🔍 WHAT YOU’LL LEARN: • Why curiosity fuels innovation and leadership • The “Curiosity Advantage” and how to develop it • How AI is changing the future of work • Why lifelong learning matters more than ever • Rodney’s perspective on responsible AI • The dangers of losing critical thinking skills • How AI can become a powerful creative partner • Why emotional intelligence still matters • How to future-proof your career in the age of AI • Why asking better questions is the real superpower 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RODNEY ADKINS LinkedIn: https://www.linkedin.com/in/rodneyadkins/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of *The Covert Code – Mastering the Art of Digital Marketing* and *The Solar Coaster*. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

🎙️ This week on The Covert Code Podcast, the topic is: Brand Reinvention And my special guest is Terri Eagle — Forbes bestselling author of *The Champagne CEO*, sought-after speaker, and founder of Terri Eagle Group, a consulting and business advisory firm helping organizations scale, transform, and navigate major transitions. In this episode, Anna and Terri discuss leadership, reinvention, mentorship, networking, entrepreneurship, thought leadership, and what modern CEOs need to do to stay relevant in today’s evolving business landscape. Terri shares her incredible journey through iconic brands like L’Oréal, Montblanc, David Yurman, Schumacher, and Morilee before launching her own consulting business and bestselling book. 🔍 WHAT YOU’LL LEARN: • Why reinvention is essential in business and life • How mentorship shaped Terri’s career • The importance of communication and “teamship” • Why networking still matters in a digital world • What CEOs need to do to remain relevant today • The transition from executive leadership to entrepreneurship • How to embrace change and uncertainty • Why thought leadership and visibility matter more than ever • The power of simply “just asking” for opportunities 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TERRI EAGLE Website: https://terrieaglegroup.com/ LinkedIn: https://www.linkedin.com/in/terrieagle/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of *The Covert Code – Mastering the Art of Digital Marketing* and *The Solar Coaster*. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclosure: Some links included may be affiliate links, which means we may earn a commission if you choose to make a purchase through them at no additional cost to you.

-Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon. If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint. Terry shares: - Why authority must start with long-term impact - How to reverse engineer your visibility strategy - The difference between attention and trust - Why mission clarity filters every strategic decision - How to define success before writing a book - Why vulnerability strengthens credibility - The importance of niche positioning - When a book is the right step — and when it isn’t One of the most powerful takeaways? Authority is not about being louder. It’s about being trusted. Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated strategy. She has worked with iconic brands including Ashley Home Store, Nabisco, and AT&T — and now helps executives reverse engineer authority journeys that align with purpose. This episode closes the Forbes Books partnership series with one core truth: - Authority is intentional. - Clarity drives strategy. - Strategy drives visibility. - Visibility builds trust. - Trust creates long-term influence. If you are serious about building a personal brand that lasts beyond trends, algorithms, and platforms — this episode is your starting point. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TERRY STANTON https://books.forbes.com/our-team/terry-stanton/ https://www.linkedin.com/in/terrystanton1/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

-Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this final episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Terry Stanton, Director of Integrated Strategy at Forbes Books, to discuss how real authority is designed — not stumbled upon. If the Year of Authority 2026 is about separation through credibility, this conversation is the blueprint. Terry shares: - Why authority must start with long-term impact - How to reverse engineer your visibility strategy - The difference between attention and trust - Why mission clarity filters every strategic decision - How to define success before writing a book - Why vulnerability strengthens credibility - The importance of niche positioning - When a book is the right step — and when it isn’t One of the most powerful takeaways? Authority is not about being louder. It’s about being trusted. Terry’s background spans public radio, broadcast journalism, SEO, e-commerce, public relations, and integrated strategy. She has worked with iconic brands including Ashley Home Store, Nabisco, and AT&T — and now helps executives reverse engineer authority journeys that align with purpose. This episode closes the Forbes Books partnership series with one core truth: - Authority is intentional. - Clarity drives strategy. - Strategy drives visibility. - Visibility builds trust. - Trust creates long-term influence. If you are serious about building a personal brand that lasts beyond trends, algorithms, and platforms — this episode is your starting point. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TERRY STANTON https://books.forbes.com/our-team/terry-stanton/ https://www.linkedin.com/in/terrystanton1/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

What if success isn’t the problem — but ego-driven success is? In this episode of The Covert Code Podcast, Anna Covert sits down with Shaoqing Sun, founder of C&C Reservoirs, scientist, and Forbes author of From Burnout to Bliss: Dissolve Your Ego, Fuel Your Success, and Find True Fulfillment. After more than three decades helping global energy leaders make smarter, lower-risk decisions, Shaoqing Sun shares a deeper truth: success doesn’t fail people — ego-driven success does. Today, he helps entrepreneurs and executives dissolve ego, unlock creativity, and transform leadership from overdrive into effortless purpose. In this episode we discuss: • Why ego-driven success can lead to burnout • How leaders can unlock boundless creativity • What science teaches us about decision-making • How to lead with clarity instead of pressure • The signs someone is operating from ego instead of purpose • How failure can become a turning point • What it means to move from burnout to bliss If you are a leader, entrepreneur, or high achiever chasing success but still feeling unfulfilled, this conversation with Shaoqing Sun will give you a new way to think about creativity, purpose, and true fulfillment. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH SHAOQING SUN Website: https://drshaoqingsun.com 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In Episode 3 of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Tyler LeBleu, senior publishing leader at Forbes Books and Advantage Authority Publishing, to demystify the publishing process and accelerate your authority journey. If you’ve ever said: “I want to write a book someday…” This episode turns that someday into a strategy. Tyler breaks down: - The 3 main publishing paths (Traditional, Self-Publishing, Hybrid) - How Print-on-Demand (POD) really works - Why most CEOs underestimate the time required to self-publish - The ideal word count for a business book (45–50K words) - Why clarity fuels commitment - How to choose the right publishing partner - The real role of ghostwriters (and why 80% of leaders use them) - Why AI is a tool — not a replacement for your voice One of the biggest takeaways? Authority isn’t built by publishing fast. It’s built by publishing well. We also unpack a critical truth for 2026: In a world flooded with AI-generated content, your lived experience is your competitive advantage. AI can assist. It cannot replace authenticity. If you’re serious about using a book as leverage — for speaking, media, clients, or legacy — this conversation will save you time, money, and frustration. And it sets the stage for our final episode in the series: Starting with the End in Mind. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH Tyler LeBleu https://www.linkedin.com/in/tylerlebleu https://tylerlebleu.com/ https://advantagemedia.com/author/tlebleu/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Natalie Mazzarella, Vice President of Authority Brand Building at Advantage Media, to explore why personal brand is now a leadership mandate. If 2026 is the Year of Authority, leaders can no longer afford to hide behind their company logo. Natalie shares: - Why CEOs must become the face of their brand - The trust gap between corporations and consumers - How AI is prioritizing earned media in search results - Why authority is recognized — not claimed - Simple actions leaders can take today to build visibility - How authorship transforms expertise into legacy One of the most powerful takeaways? Your personal brand already exists — whether you build it intentionally or not. LinkedIn says something. Google says something. AI says something. The only question is: Are you shaping that narrative? We also discuss: - The power of earned media (and why it isn’t truly “free”) - The importance of imperfect, authentic content - Why books remain the most powerful authority signal - The Forbes Books Blueprint process for building long-term credibility Authority isn’t ego. It’s service. And the best time to start building it is now 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH NATALIE MAZZARELLA LinkedIn: https://www.linkedin.com/in/natalie-mazzarella-6678452a Advantage Media: https://advantagemedia.com/author/nmazzarella/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

What if everything you’ve been told about digital advertising… is only half the story? In this episode of The Covert Code Podcast, I sit down with Carly Foy, Senior Technical Account Manager at StackAdapt, to break down what’s really happening inside programmatic advertising—and where it’s going next. With over a decade of experience, Carly shares how the industry has evolved from basic media buying to AI-powered targeting, and why brands need to rethink how they approach attribution, awareness, and performance. We dive into: • The evolution of programmatic advertising • Why data integrity matters more than ever • The truth about attribution models • How contextual AI is changing targeting • The rise of first-party data • Fraud, transparency, and brand safety • Why awareness + performance must work together If you’re running digital ads—or spending money on Google, Meta, or programmatic—this episode is a must-watch. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH CARLY FOY LinkedIn: https://www.linkedin.com/in/carlylynnfoy/ StackAdapt: https://www.stackadapt.com/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience, she helps brands scale through advanced digital strategy. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⏱️ TIMESTAMPS: 00:00 – Intro: Where digital advertising is today (and where it’s going) 01:20 – Meet Carly Foy (Career journey) 03:30 – The biggest shift in programmatic advertising 05:30 – What programmatic used to be vs what it is now 07:00 – Contextual AI explained (Java vs JavaScript example) 10:15 – Why relevance beats volume in advertising 12:00 – Awareness vs performance (why both matter) 14:30 – Attribution models explained (post-click vs post-view) 17:30 – Why marketers are overwhelmed with data 19:00 – First-party data strategy (the real advantage)

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Beth LaGuardia Cooper, President and CMO of Forbes Books, to explore the big picture of authority and brand leadership in the age of AI. As buying behavior rapidly shifts and answer engines reshape how leaders are discovered, one thing remains constant: trust is the ultimate differentiator. Beth shares: - How AI is transforming buying behavior - Why earned media matters more than ever - The rise of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) - Why leaders must become visible guides, not silent operators - How a book serves as the ultimate authority accelerant - How the Authority Maturity Model helps leaders assess and scale their impact - If 2026 is the Year of Authority, this conversation is your blueprint. Authority isn’t about being louder. It’s about being trusted. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BETH LAGUARDIA COOPER https://www.linkedin.com/in/beth-laguardia-cooper/ https://advantagemedia.com/author/blaguardia/ Forbes Books: https://forbesbooks.com/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ ⚠️ Affiliate Disclaimer: Some of the links above may be affiliate links, which means we may earn a small commission if you choose to make a purchase through them at no additional cost to you. We only recommend resources we genuinely believe in and personally support.

What if your team’s biggest communication issues aren’t visible? In this episode of The Covert Code Podcast, Anna Covert sits down with Maria Garaitonandia, leadership coach, communication strategist, and author of Untangling Communication, to explore how communication breaks down before anyone notices. With over 20 years of experience working with global teams across the U.S., Latin America, and Europe, Maria helps leaders restore clarity, trust, and alignment before small misalignments become major problems. In this episode we discuss: • Why communication can feel “off” even when nothing is broken • Where communication breakdowns quietly begin • Why leaders avoid difficult conversations • How misalignment shows up before it’s spoken • The hidden cost of communication drift • How to rebuild trust and clarity in teams If you’re leading a team or scaling an organization, this conversation will change how you think about communication. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MARIA GARAITONANDIA Website: https://www.mariagaraitonandia.com/ YouTube: https://www.youtube.com/@MariaGaraitonandia Instagram: https://www.instagram.com/mariagaraitonandia/ Facebook: https://www.facebook.com/globalbridgestraining LinkedIn: https://www.linkedin.com/in/mariagaraitonandia/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

What if your business could give you more freedom—not less? In this episode of The Covert Code Podcast, Anna Covert sits down with Michael Walsh, founder of Walsh Business Growth Institute and author of Freedom by Design, to break down how to build a business that actually works for you. With over 30 years of experience helping companies scale across North America and Europe, Michael shares the three types of freedom every business owner should be building toward—and why most never get there. In this episode we discuss: • The three types of business freedom • Why every growth stage is a different business • The real reason most companies get stuck • Why top performers fail as managers • How to build teams that actually work • Why doing less can help you grow more If you’re scaling a business or feeling stuck in your growth, this episode will change how you think about leadership and freedom. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MICHAEL WALSH Website: https://walshbusinessgrowth.com/ LinkedIn: https://www.linkedin.com/in/michael-walsh/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience, she helps businesses scale through strategy, marketing, and innovation.

How do you build a brand that stays authentic while growing over time? In this episode of The Covert Code Podcast, Anna Covert sits down with Kai Cowell, founder of Kai Spices, to talk about entrepreneurship, wellness, and building a purpose-driven brand. Kai shares the story behind her spice company, the inspiration behind her blends, and the lessons she’s learned from years of building a business rooted in authenticity and flavor. In this episode we discuss: • How Kai Cowell built Kai Spices • The connection between flavor and wellness • Why authenticity matters in building a brand • Lessons from years of entrepreneurship • How passion can turn into a lasting business If you’re interested in entrepreneurship, food, or building a brand with purpose, this episode is full of inspiration. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH KAI COWELL Website: https://kaispices.com/ Facebook: https://www.facebook.com/kaispices808 Instagram: https://www.instagram.com/kaispices808/ Pinterest: https://www.pinterest.com/kaispices808/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Real estate investment isn’t just about buying property—it’s about strategy. In this episode of The Covert Code Podcast, Anna Covert sits down with Bryan Watkins, Strategic Real Estate Advisor at Trans-Pacific Realty and Co-Founder of UNYQE Fitness Honolulu, to explore real estate investment strategies and exit planning for business owners and investors. Bryan brings a global perspective to the conversation, with experience across the UK, Bermuda, and the United States, helping investors unlock value in luxury residential, hospitality, and commercial real estate opportunities. In this episode, we discuss: • How Bryan Watkins built a global career in real estate • The differences between luxury residential, hospitality, and commercial real estate investments • Why exit strategies are essential for business owners • Creative financing strategies like leasebacks and seller financing • How investors optimize short-term rental properties • Opportunities and risks in the Hawaii real estate market • What investors should know before entering luxury real estate Whether you're a real estate investor, business owner, or entrepreneur planning your next move, Bryan shares valuable insights on structuring deals and building long-term value. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH BRYAN WATKINS Instagram:: https://www.instagram.com/bryanwatkins/ Trans-Pacific Realty Hawaii: http://www.tprihawaii.com/ TransPac Realty: https://transpacrealty.com/ Linkedin: https://www.linkedin.com/in/bryan-watkins-31540548/ 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna interviews industry leaders, innovators, and entrepreneurs to uncover the strategies behind business growth and leadership success. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

What if growth didn’t have to feel so complicated? In this episode of The Covert Code Podcast, Anna Covert sits down with Sam Frentzel-Beyme, Founder of Stellant, to explore how organizations can simplify growth by aligning brand strategy, marketing execution, and technology into a unified system. With a background that includes working alongside companies like Google, Pepsi, and Johnson & Johnson, Sam has spent more than two decades helping organizations overcome the complexity created by disconnected systems. In this conversation, we explore: • Why disconnected systems slow down growth • The hidden cost of misalignment between brand, marketing, and technology • How unified systems simplify execution and strategy • The role of AI in modern growth systems • Why human expertise is still essential in an AI-driven world • How organizations can create sustainable, scalable growth If you're a leader navigating digital transformation, marketing complexity, or AI adoption, this conversation with Sam Frentzel-Beyme offers powerful insights into building systems that scale. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH SAM FRENTZEL-BEYME Stellant: https://stellant.io LinkedIn: https://www.linkedin.com/in/samfrentzelbeyme/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on leadership, business growth, and the strategies shaping the future of work.

This week on The Covert Code Podcast, we’re unlocking what truly drives team performance. In this episode, Anna Covert sits down with Jan Kaeo, Principal, Owner, and Master Trainer at Dale Carnegie Training Hawaii & Guam, to explore how leaders can unlock their team’s potential using time-tested leadership principles that still work in today’s fast-changing workplace. With over 14 years of experience developing leaders across Hawaii and Guam, Jan Kaeo shares practical insights on building trust, strengthening communication, increasing engagement, and developing authentic confidence. We dive into: • What holds teams back from performing at their best • The leadership mistake that shows up across industries • How to build trust during uncertainty • Why communication is the multiplier of performance • How to unlock potential in people who don’t see it themselves • The one shift leaders can make immediately to improve engagement If you’re a leader, manager, entrepreneur, or building a team — this conversation with Jan Kaeo will give you actionable strategies you can apply right away. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JAN KAEO Dale Carnegie Training Hawaii & Guam: https://www.dalecarnegie.com/en/locations/hawaii LinkedIn: https://www.linkedin.com/in/jankaeo/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

What happens when authenticity beats algorithm strategy? In this episode of The Covert Code Podcast, Annika sits down with Luke Hillman, social media manager for Altitude Water, to unpack how an unscripted sustainability video exploded to 7.7 million views — and what it means for the future of clean water, off-grid living, and viral content. We dive into: • How Luke Hillman built organic traction without paid media • Why atmospheric water generation is gaining momentum • The dangers of contaminated aquifers and PFAS • Why mineralization matters in drinking water • Why authenticity wins over polished marketing • The future of sustainable communities and solar-powered neighborhoods If you’re interested in: Sustainability Clean water innovation Viral social media strategy Atmospheric water generation Creator economy insights This episode is for you. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH LUKE HILLMAN Instagram: @lukestoptalking Email: [email protected] Altitude Water: https://altitudewaterusa.com 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ #LukeHillman #AltitudeWater #AtmosphericWater #Sustainability #ViralMarketing #CreatorEconomy #CleanWater #OffGridLiving

What if the next wave of world-changing innovation doesn’t come from Silicon Valley? In this episode of The Covert Code Podcast, I sit down with David Blivin, founder and managing director of Cottonwood Technology Funds and author of Crossing the Cactus, to unpack why great ideas don’t need Silicon Valley to succeed—and what it actually takes to commercialize innovation in under-resourced regions. David Blivin shares how venture capital shifted from hard tech to software (because it’s faster and cheaper to scale), why “things still matter” in the age of AI, and why the real challenge isn’t ideas—it’s money and management. We dive into what states and communities can do to build sustainable tech ecosystems, how to keep startups from relocating once they scale, and why the “people strategy” is the missing piece in most economic development plans. If you’re a founder, investor, policy leader, or someone building beyond the usual tech hubs, this conversation with David Blivin is a practical roadmap for turning innovation into real companies and real jobs. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DAVID BLIVIN Linkedin: https://www.linkedin.com/in/dblivin Cottonwood Technology Fund: cottonwood.vc/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #DavidBlivin #TheCovertCodePodcast #VentureCapital #Innovation #StartupEcosystems #HardTech #TechCommercialization #EconomicDevelopment #BeyondSiliconValley

Before we were all talking about AI, Ashton Cudjoe was already using it to change education. In this episode of The Covert Code Podcast, I sit down with Ashton Cudjoe, founder and CEO of Hawaii Medical College, to explore how AI workflows are revolutionizing education—and how Ashton is pioneering its use at HMI. Ashton discusses how his school has implemented AI-driven chatbots and voice assistants to streamline operations, increase student engagement, and boost conversion rates by 30%. He explains how AI is enhancing the learning experience for students while maintaining the necessary human connection in education. We dive into the future of education, AI’s role in teaching, and how to strike the right balance between human interaction and automation. If you’re in education, tech, or simply curious about how AI will shape the future of learning, this episode offers fresh perspectives and actionable insights. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ASHTON CUDJOE Website: https://hmi.edu LinkedIn: https://www.linkedin.com/in/ashton-cudjoe 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

Why isn’t being qualified enough to land a job anymore? In this episode of The Covert Code Podcast, I sit down with Gina Riley, executive career coach, international speaker, Forbes Coaches Council member, and author of Qualified Isn’t Enough: Develop Your Story, Land the Interview, Win the Job. Gina Riley is the creator of the Career Velocity® System, a proven framework helping professionals navigate career transitions, age bias, oversaturated job markets, and the realities of AI-driven hiring. With a background in HR, executive search, and leadership coaching, Gina helps job seekers move beyond résumés and build relevance through storytelling, presence, and strategy. In this conversation, we explore why easy-apply job searching doesn’t work, how the hidden job market really functions, what executive presence signals to hiring teams, and how professionals can stay competitive in a rapidly changing workforce. If you’re questioning your next career move, navigating layoffs, or feeling stuck despite being highly qualified, this episode with Gina Riley offers clarity, tools, and a path forward. ✨ CONNECT WITH GINA RILEY Website: https://ginarileyconsulting.com/ LinkedIn: https://www.linkedin.com/in/ginariley/ X (Twitter): https://x.com/atGinaRiley 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 🎧 LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with companies including Microsoft, Apple, and IBM, and leads Covert Communication, Hawai‘i’s largest digital agency.

🎉 CELEBRATING 100 EPISODES! 🎉 What better way to mark this milestone than with a conversation about leadership that truly transforms lives? In this special 100th episode of The Covert Code Podcast, I sit down with Katie Goar, President of Quadel and a nationally recognized leader in affordable housing and community development. In 2024, Katie took the TEDx stage to share a powerful message about why a hand up—not a handout—can change lives. She's also the host of ChangeMakers, a Forbes partnership podcast spotlighting innovators reshaping the housing landscape. Katie's work is deeply personal. At just 11 years old, she experienced housing instability—an early chapter that shaped her perspective but never defined her future. Discover why secure housing creates opportunity, how lived experience transforms into purposeful leadership, and how our past can help us craft a stronger, more inclusive future for others. Whether you're in community development, leadership, or simply seeking to understand how personal challenges become catalysts for systemic change, Katie's insights will transform how you think about lifting others without labeling them. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH KATIE GOAR Website: https://katiegoar.com/ LinkedIn: https://www.linkedin.com/in/katiegoar/ Quadel: https://quadel.com/ ChangeMakers Podcast: [Podcast link if available] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #TheCovertCodePodcast #100Episodes #AffordableHousing #LeadershipWithPurpose #CommunityDevelopment #HandUpNotHandout #ChangeMakers #HousingStability #InclusiveLeadership #TEDxSpeaker

What if your greatest challenges could become your most powerful leadership tools? In this episode of The Covert Code Podcast, I sit down with Tony Martignetti—change catalyst, bestselling author of "The Campfire Lessons" and "Climbing the Right Mountain," global keynote speaker, coach, and host of The Virtual Campfire Podcast. As Founder and Chief Illumination Officer of Inspired Purpose Partners, Tony helps tech leaders and change-makers create impact without burning out. Recognized as a LinkedIn Top Voice and advisor to Fortune 500 executives across five continents, Tony combines business strategy with deep curiosity to help leaders integrate their past "flashpoints" and navigate change with purpose and clarity. Discover how to transform painful experiences into powerful leadership assets, why understanding your flashpoints prevents burnout, and how purpose-driven change creates sustainable impact. Whether you're leading through transformation, preventing team burnout, or seeking to turn your own challenges into catalysts for growth, Tony's insights will illuminate the path from surviving to thriving. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH TONY MARTIGNETTI Website: https://www.inspiredpurposecoach.com/ LinkedIn: https://www.linkedin.com/in/tonymartignett1/ Instagram: https://www.instagram.com/inspiredpurposecoach Facebook: https://www.facebook.com/tony.martignett1 Twitter/X: https://x.com/TonyMartignett1 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #TheCovertCodePodcast #PurposeDrivenLeadership #BurnoutPrevention #ChangeLeadership #LeadershipFlashpoints #InspiredPurpose #TransformationalLeadership #LeadershipClarity #ImpactWithoutBurnout #TechLeadership

What does it take to lead with confidence when the world keeps shifting and the path forward isn't clear? In this episode of The Covert Code Podcast, I sit down with Dave Chauhan—author of "Captain, Set Sail," founder of The Nautical Leadership Model™, and co-founder of Purple Spark Advisory. Discover how Dave helps leaders navigate change with clarity, courage, and purpose, using maritime principles to guide modern leadership challenges. Learn why uncertainty doesn't have to mean paralysis, how to set a clear course when the waters are choppy, and why purpose-driven leadership is the compass that keeps organizations on track through turbulent times. Whether you're steering a startup, managing a team through transformation, or simply seeking to lead more confidently in unpredictable environments, Dave's nautical approach to leadership will provide the navigation tools you need to chart your course with conviction. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DAVE CHAUHAN Website: https://www.davechauhan.com/ LinkedIn: https://www.linkedin.com/in/davechauhan/ Instagram: https://www.instagram.com/realdavechauhan/ Facebook: https://www.facebook.com/realdavechauhan/ YouTube: https://www.youtube.com/@realdavechauhan 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/

What if your voice could become your most powerful business development tool? In this episode of The Covert Code Podcast, I sit down with Dennis "DM" Meador, CEO & Founder of The Legal Podcast Network, who's helping attorneys build authority and scale their personal brands through strategic podcasting, positioning, and consistent content. Discover why podcasting remains one of the most underused yet effective marketing tools available today, how audio content builds trust at scale in ways other media can't, and the specific strategies that any business professional can leverage to establish thought leadership and generate real business growth. Learn the positioning frameworks that turn podcast listeners into clients, why consistency matters more than perfection, and how to create content that actually converts. Whether you're considering launching a podcast or looking to maximize your existing show's impact, Dennis's insights will transform how you think about audio content as a growth engine for your business. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DENNIS MEADOR LinkedIn: https://www.linkedin.com/company/the-legal-podcast-network Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer Facebook: https://www.facebook.com/p/The-Legal-Podcast-Network-61555141202856/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation

What does it really mean to live well in today's fast-paced world? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Devra Wathen, a Honolulu-based creative who brings a grounded, real-world perspective on authenticity, intentional living, and the power of meaningful connection. Discover how creativity, connection, and intention shape the way we show up, contribute, and create lives of genuine vibrancy. Learn about the pivotal moments that shaped Devra's journey, the daily habits that keep life meaningful, and why community and creativity aren't luxuries—they're essential ingredients for human flourishing. Whether you're seeking more purpose in your work, deeper connections in your relationships, or simply a more intentional approach to daily life, Devra's insights will remind you that living well is an art form we can all cultivate. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH DEVRA WATHEN Facebook: https://www.facebook.com/devra.wathen/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation

What if elite athletes and business leaders had access to a healing methodology that bridges rapid recovery with long-term performance resilience? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Jack Fonderwhite, National Board Certified Diplomat of Acupuncture, electro-acupuncture specialist, and creator of the Peak Mind Method. Discover the innovative, evidence-based techniques Jack developed to help elite performers in sports and business become their best selves—from rapid concussion recovery to healing chronic pain, improving neurological function, and creating mental clarity. Learn why traditional acupuncture wasn't enough for high performers, how Jack's time in Japan as a multi-sport athlete shaped his approach, and why Western neurophysiology combined with Eastern medicine creates unprecedented results. Whether you're an athlete, entrepreneur, or high performer seeking competitive edge from the inside out, Jack's insights into human optimization will transform how you think about healing and performance enhancement. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JACK FONDERWHITE Website: https://jackupuncture.com/ LinkedIn: https://www.linkedin.com/in/jackupuncture/ Instagram: https://www.instagram.com/jackupuncturehi Facebook: https://www.facebook.com/jackupuncturehi 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #PeakPerformance #Acupuncture #HumanOptimization #SportsRecovery #PerformanceHealing #PeakMindMethod #ElitePerformance #NeurologyOptimization #BusinessWellness

What if a 90-second strategy could transform your sleep, reduce stress, and unlock your full potential? In this episode of The Covert Code Podcast, recorded from my Oahu battleship, I sit down with Raj Khedun, London-based wellness and relationship coach, transformation expert, and manager at Keep Fit Kingdom—an organization on a mission to help one billion people live to 100 with joy and vitality. For the past 15 years, Raj has been unlocking human potential, and he's the creator of the 3.3 Insomnia Hack, a revolutionary 90-second rapid strategy that helps reduce and ease insomnia, stress, and anxiety. Discover why sleep is the ultimate performance enhancer for business leaders, how chronic stress sabotages decision-making and growth, and why addressing these foundational wellness issues isn't optional—it's critical for sustainable success. Learn practical strategies for transforming your sleep quality, managing entrepreneurial stress, and building the physical and mental resilience that high-performance requires. Whether you're battling insomnia, managing stress, or simply seeking to optimize your potential, Raj's insights will transform your approach to wellness and business performance. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RAJ KHEDUN 3.3 Insomnia Hack: https://33insomniahack.com/ Keep Fit Kingdom: https://keepfitkingdom.com/ Instagram: https://www.instagram.com/the_3.3_insomnia_hack/ LinkedIn: https://www.linkedin.com/in/raj-khedun-b7b83ba9/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #SleepOptimization #InsomniaHack #StressManagement #HumanPotential #WellnessCoaching #BusinessWellness #PerformanceOptimization #HealthyLeadership #SleepHacking

What if your expertise could become your most powerful business asset—amplified through the pages of a published book? In this episode of The Covert Code Podcast, I sit down with Adam Witty, 6x author, speaker, consultant, and Founder & CEO of Advantage—the authority company. As the driving force behind Forbes Books and numerous other award-winning imprints, Adam has transformed publishing from a spare-bedroom startup into a global authority-building machine, empowering thousands of leaders to turn their ideas into influence. Discover how publishing at scale creates unprecedented credibility, why a book is still the ultimate business card for executives and entrepreneurs, and how Adam's system helps leaders bypass traditional publishing barriers to establish themselves as industry authorities. Learn the strategies behind building personal brands through content, why authority equals revenue, and how the right book can open doors that decades of marketing can't. Whether you're a consultant, entrepreneur, or executive looking to amplify your influence, Adam's insights will transform how you think about publishing as a business growth strategy. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ADAM WITTY Website: https://adamwitty.com/ LinkedIn: https://www.linkedin.com/in/adamwitty/ Advantage | Forbes Books: [Company website if available] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #AuthorityBuilding #Publishing #ForbesBooks #BusinessAuthority #PersonalBranding #ThoughtLeadership #BookPublishing #ExecutiveAuthority #ContentStrategy

What does it take to grow a company from $14 million to over $250 million in assets—and then pioneer AI-driven business transformation for other leaders? In this episode of The Covert Code Podcast, I sit down with RJ Grimshaw, American business leader, entrepreneur, and executive coaching expert who's at the forefront of AI-powered leadership. As the former President and CEO of UniFi Equipment Finance, RJ proved his ability to scale businesses exponentially. Now, through TheAICEO.ai and Able Leadership, he's guiding executives on how to leverage artificial intelligence to accelerate growth and build stronger, more resilient organizations. Discover how AI is reshaping leadership decision-making, why traditional management approaches are becoming obsolete, and how forward-thinking leaders can harness intelligent systems to create competitive advantages that were impossible just years ago. Whether you're a CEO, entrepreneur, or aspiring leader, RJ's insights will transform how you think about the intersection of leadership and technology. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH RJ GRIMSHAW Website: https://rjgrimshaw.com/ LinkedIn: https://www.linkedin.com/in/rjgrimshaw/ Instagram: https://www.instagram.com/rj_grimshaw 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #AILeadership #BusinessTransformation #ExecutiveCoaching #AIStrategy #BusinessGrowth #LeadershipDevelopment #ArtificialIntelligence #ScalingBusiness #FutureOfLeadership

What happens when faith meets finance and strategy aligns with purpose? In this episode of The Covert Code Podcast, I sit down with Rev. Kevin T. Taylor—faith-driven executive, author of "A Charge to Keep," pastor, and coach for mission-driven leaders. Discover how Kevin's two decades of experience in education, nonprofit strategy, and organizational growth have taught him to help leaders create lasting impact by aligning purpose with performance. Learn the immutable leadership lessons that bridge the worlds of faith and business, why mission-driven organizations need both heart and strategy, and how to lead with conviction while delivering measurable results. Whether you're leading a nonprofit, building a faith-based organization, or simply seeking to infuse your work with deeper purpose, Kevin's insights will transform how you think about leadership that matters. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri 📚 GET KEVIN'S BOOK: A Charge to Keep: Immutable Leadership Lessons Amazon: https://www.amazon.com/Charge-Keep-Immutable-Leadership-Lessons/dp/B0FKLRLMGC Author Website: https://revkttaylor.com/a-charge-to-keep ✨ CONNECT WITH REV. KEVIN T. TAYLOR Website: https://revkttaylor.com/ LinkedIn: https://www.linkedin.com/in/revkttaylor/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #FaithBasedLeadership #PurposeDrivenLeadership #NonprofitStrategy #MissionDrivenLeaders #FaithAndBusiness #OrganizationalGrowth #LeadershipPurpose #ImpactLeadership #FaithInBusiness

What happens when fine art meets blockchain technology? In this special anniversary episode of The Covert Code Podcast, recorded from John Pitre's beautiful Oahu home, I reunite with the visionary artist and engineer who was featured at the very beginning of our podcast journey. A year ago, we discussed the potential of NFTs—and now John returns to reveal the launch of Artopia NFT, a safe haven for investors and artists navigating the bold new world of non-fungible tokens. Discover how John's art has become a hedge against inflation alongside gold and real estate, why NFTs represent more than just digital collectibles, and how Artopia is creating a trusted platform for this revolutionary intersection of art, technology, and investment. Whether you're an artist, investor, or simply curious about the future of digital assets, this conversation will demystify NFTs and reveal their true potential. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JOHN PITRE John Pitre Art: https://johnpitre.com/ Artopia NFT: https://artopianft.com/ 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation #TheCovertCodePodcast #NFTs #DigitalArt #Blockchain #CryptoArt #ArtopiaNFT #ArtInvestment #NonFungibleTokens #DigitalAssets #ArtAndTechnology

What if your biggest retirement obstacle isn't numbers—but emotions? In this episode of The Covert Code Podcast, I sit down with Mary Clements Evans, Forbes Books author of "Emotionally Invested: Outsmart Fearless Retirement" and founder of Evan's Wealth Strategies. Discover how Mary revolutionizes retirement planning by blending financial strategy with emotional intelligence, helping clients uncover their "Money Why" and conquer triggers like FOMO and the fear of running out. Learn why understanding your emotional relationship with money matters more than any investment portfolio, and how to design a retirement plan that actually fits your life—not someone else's template. Whether you're decades from retirement or already there, Mary's approach will transform money conversations from stressful to empowering. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH MARY CLEMENTS EVANS Website: https://maryclementsevans.com LinkedIn: https://www.linkedin.com/in/mary-clements-evans-098538 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation

What does it take to build a lasting family legacy across multiple industries—from automotive to healthcare, solar, taxes, and beyond? In this episode of The Covert Code Podcast, I sit down with Alex Herrera, a serial entrepreneur whose dedication to community and family drives everything he does. Discover Alex's remarkable journey from his automotive roots with Midas and Meineke franchises in Texas to building a thriving 30-year automotive legacy in Arizona's Scottsdale Airpark—the only Costco certified service center with five-star ratings across the board. Learn how finding the right partner, closing the door on your past, and expanding beyond your comfort zone can transform you from passionate technician to multi-industry entrepreneur. Whether you're building your first business or your fifth, Alex's insights on legacy, family, and strategic diversification will inspire your entrepreneurial journey. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH ALEX HERRERA Website: https://ac.company/ LinkedIn: linkedin.com/in/atzael-herrera-84223436 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it - Connect with our guests and continue the conversation #TheCovertCodePodcast #FamilyLegacy #SerialEntrepreneur #MultiIndustryBusiness #AutomotiveBusiness #EntrepreneurialJourney #BusinessDiversification #CommunityLeadership #LegacyBuilding #ArizonaEntrepreneur

What does it take to rise from humble beginnings to building luxury brands in both real estate and automotive? In this episode of The Covert Code Podcast, I sit down with Rey Wolmers—eXp real estate broker and Luxury Automotive Consultant at Velocity Honolulu. Discover Rey's remarkable journey from working multiple jobs to creating lifestyle experiences in Hawaii's most exclusive markets. Learn how he bridges the worlds of luxury real estate and high-end automotive, the mindset shifts that transformed his career, and why understanding lifestyle—not just selling products—is the key to success in premium markets. Whether you're in real estate, automotive, or any luxury industry, Rey's story of resilience and strategic brand-building will inspire you to elevate your own approach to business. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH REY WOLMERS Website: www.aloharey.com Instagram: @Rey_Wolmers LinkedIn: linkedin.com/in/reywolmers Email: [email protected] 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: - Subscribe for weekly episodes featuring business leaders and innovators - Share this episode with someone who needs to hear it- - Connect with our guests and continue the conversation #TheCovertCodePodcast #LuxuryRealEstate #AutomotiveConsulting #EntrepreneurJourney #LuxuryBrands #RealEstateSuccess #LuxuryLifestyle #BusinessResilience #HawaiiRealEstate #SuccessStory

What happens when livestreaming stops being a broadcast and becomes an immersive brand experience? In this episode of The Covert Code Podcast, I sit down with John Petrocelli, Founder and CEO of Bulldog DM—the world's leading premium livestream studio. Discover how John has pioneered groundbreaking live events for iconic brands like Apple, Netflix, and Coca-Cola, transforming how audiences connect with companies in real-time. Learn the evolution of livestreaming from basic video to experiential storytelling, and why the brands that master immersive digital experiences will dominate audience engagement in the years ahead. Whether you're a marketer, brand leader, or content creator, John's insights will revolutionize how you think about connecting with audiences in the digital age. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing • Amazon: https://rb.gy/wrht8 • Barnes & Noble: https://rb.gy/vwev0a • Target: https://rb.gy/jhpxri ✨ CONNECT WITH JOHN PETROCELLI • LinkedIn: https://www.linkedin.com/in/johnpetrocelli/ • Company Website: https://bulldogdm.com/ 🎧 LISTEN ON ALL PLATFORMS: • Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 • Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code • iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ • YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: • Website: https://thecovertcode.com/ • Instagram: https://www.instagram.com/covertcodeofficial • Facebook: https://www.facebook.com/thecovertcode • LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: • The Covert Code: https://thecovertcode.com/ • Anna Covert: https://annacovert.com/ • Covert Communication: https://covertcommunication.com/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: • Subscribe for weekly episodes featuring business leaders and innovators • Share this episode with someone who needs to hear it • Connect with our guests and continue the conversation #TheCovertCodePodcast #Livestreaming #BrandExperiences #DigitalMedia #LiveEvents #BrandStorytelling #ImmersiveExperiences #ContentCreation #DigitalEngagement #LivestreamingPodcast

What separates a $350K/month data operation from companies struggling with lead quality? In this episode of The Covert Code Podcast, I sit down with Jack Burleigh, VP of Sales at US Marketing Group—a company I've trusted as a data partner for years. Jack pulls no punches as he reveals the unfiltered truth about data integrity, lead quality, and why trust will determine which companies dominate the future of marketing. With over five years selling aged solar data to 150+ companies monthly, Jack shares insights on safeguarding data, improving lead conversion, and building the kind of transparency that turns skeptical prospects into long-term partners. If you're tired of empty promises and want the straight truth about what makes data actually work, this conversation will transform your approach to lead generation. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH JACK BURLEIGH Jack's Website: https://www.jackburleigh.me/ Facebook: https://www.facebook.com/jack.burleigh.16/ Linkedin: linkedin.com/in/jack-burleigh-362882141 🎧 LISTEN ON ALL PLATFORMS: Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart Radio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 FOLLOW THE COVERT CODE: Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovators Share this episode with someone who needs to hear it Connect with our guests and continue the conversation #TheCovertCodePodcast #DataIntegrity #LeadGeneration #DataQuality #MarketingData #SolarLeads #B2BLeads #DataTrust #LeadQuality #MarketingGrowth

What does it take to build a company that thrives long after its founder steps away? In this episode of The Covert Code Podcast, I sit down with Perry Kaufman—Strategic Advisor to founder-led companies and founder of PSK Consulting. With experience guiding hundreds of businesses through finance, operations, and growth challenges, Perry shares invaluable insights on strategic planning, succession strategies, and the critical decisions that separate companies that fade from those that endure for generations. Whether you're a founder planning your exit, scaling your business, or building for legacy, Perry's expertise will transform how you think about sustainable growth and leadership transition. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: ⁠https://rb.gy/wrht8⁠ Barnes & Noble: ⁠https://rb.gy/vwev0a⁠ Target: ⁠https://rb.gy/jhpxri⁠ ✨ CONNECT WITH PERRY KAUFMAN LinkedIn: ⁠https://www.linkedin.com/in/perrykaufman/ ⁠Company Website: ⁠https://perryskaufman.com/⁠ 🎧 LISTEN ON ALL PLATFORMS: Spotify: ⁠https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB?si=NKAFJcRMSdOJlP5iebBxoA&nd=1&dlsi=50d6d5c5753a499b⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615⁠Amazon Music: ⁠https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code⁠iHeart Radio: ⁠https://www.iheart.com/podcast/269-the-covert-code-269144900/⁠YouTube Music: ⁠https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q⁠ 🌐 FOLLOW THE COVERT CODE: Website: ⁠https://thecovertcode.com/⁠Instagram: ⁠https://www.instagram.com/covertcodeofficial⁠Facebook: ⁠https://www.facebook.com/thecovertcode⁠LinkedIn: ⁠https://www.linkedin.com/company/covert-code-official/⁠ 📚 ABOUT HOST ANNA COVERT: Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With over two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies like Microsoft, Apple, and IBM, and leads Covert Communication, Hawaii's largest digital agency. Through The Covert Code Podcast, Anna brings together industry leaders, innovators, and entrepreneurs to share insights on business growth, leadership, and the strategies that drive success in today's evolving marketplace. ANNA'S WEBSITES: The Covert Code: ⁠https://thecovertcode.com/⁠Anna Covert: ⁠https://annacovert.com/⁠Covert Communication: ⁠https://covertcommunication.com/⁠Reactium: ⁠https://reactium.io/⁠ 📌 ENJOYED THIS EPISODE? Leave a review, share your biggest takeaway, or tell us who you'd like to hear on the show next! SUPPORT THE SHOW: Subscribe for weekly episodes featuring business leaders and innovatorsShare this episode with someone who needs to hear itConnect with our guests and continue the conversation #TheCovertCodePodcast #StrategicPlanning #SuccessionPlanning #FounderLedCompanies #BusinessLegacy #PerryKaufman #PSKConsulting #BusinessGrowth #LeadershipTransition #EntrepreneurshipPodcast

Discover the future of advertising leadership with Paul Lam, President of Media Buy Paul, LLC and 15-year Governor of AAF District 13, as he reveals how Hawai'i's creative community is shaping the Western advertising landscape. Learn why AdWest 2025 represents a pivotal moment for media strategy, how the Pele Awards celebrate Pacific creativity, and what it means when island innovation leads mainland marketing evolution across five Western U.S. districts. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Paul Lam: https://www.linkedin.com/in/paul-lam-25a4966/ Adwest: https://adwest.aafwesternregion.org/2025/#about BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8

Uncover the hidden truth behind your marketing data with Franni G., Director of Measurement at VEVO, as she reveals why most companies are making decisions based on flawed attribution models. Discover how data integrity transforms marketing strategies from guesswork into precision science, and learn the complex art of lead attribution that separates authentic brands from those built on shaky foundations. Perfect for marketers drowning in data but starving for insights. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Franni: https://www.linkedin.com/in/franni-s-99b694 BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #DataIntegrity #MarketingAttribution #DataMeasurement #DigitalMarketing #MarketingAnalytics #LeadAttribution #DataScience #MarketingROI #BrandAuthenticity #MarketingPodcast

Discover the evolving landscape of energy investing with Jay R. Young, founder & CEO of King Operating Corporation and Amazon #1 bestselling author of "The Upside of Oil and Gas Investing." Learn how three decades of strategic foresight in the energy sector, combined with experience from Tiger 21 and even ownership in the World Series Champion Texas Rangers, creates a unique perspective on redefining energy investment strategies for tomorrow's market realities. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Listen To The "Jay Young Show":https://kingoperating.com/thejayyoungshow/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #EnergyInvesting #OilAndGas #EnergyFuture #InvestmentStrategy #EnergyEntrepreneur #StrategicInvesting #EnergyLeadership #OilInvesting #EnergyInnovation #InvestmentPodcast

Discover the power of family-centered business philosophy with Gina Gennette, CEO and driving force behind Best Payment Solutions, Inc. Learn how 20+ years of prepaid payment innovation has taught her that the strongest businesses operate like tight-knit families. Explore innovative rebate, referral, and review programs that transform client relationships from transactions into lasting partnerships, and why treating your team, clients, and partners as family creates unprecedented loyalty and growth. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Learn About Best Payment Solutions: http://bestpayment.solutions/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #FamilyBusiness #PaymentSolutions #BusinessFamily #ClientRelationships #PrepaidPayments #BusinessLoyalty #CorporateIncentives #BusinessRelationships #EntrepreneurialFamily #BusinessPodcast

Experience marketing magic with Jimi Gibson, VP of Brand Communication at seven-time Inc. 5000 winner Thrive Internet Marketing Agency. Discover how a former professional magician transformed sleight of hand into storytelling mastery that converts audiences into customers. Learn the psychological principles behind persuasive narratives and authentic branding that have helped over 1,000 active clients achieve remarkable growth through the art of strategic storytelling. Visit The Covert Code: https://thecovertcode.com/ Learn More About Anna Covert: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://annacovert.com/⁠⁠⁠⁠⁠⁠ Connect With Jimi:https://www.linkedin.com/in/jimi-gibson/ BUY THE COVERT CODE BOOK! Barnes & Noble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/vwev0a⁠⁠⁠⁠⁠⁠⁠ ⁠Target:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/jhpxri⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ Amazon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rb.gy/wrht8 #StorytellingMarketing #BrandCommunication #PersuasiveStorytelling #MarketingMagic #AuthenticBranding #ConversionOptimization #BrandStorytelling #MarketingStrategy #DigitalStorytelling #StorytellingPodcast