Personal branding is NOT personal bragging!
from The Catalyst Effect with Rich Keller
I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word' core value helps them break through, as well as share valuable topics in the branding arena that will help you Stand-out Conquer Obstacles and Reach Excellence...in other words SCORE. Let's listen to today's brand topic...PERSONAL BRANDING IS NOT PERSONAL BRAGGING!
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