Personal Injury Growth Through Authentic Branding

Episode 47In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Salt Lake City personal injury attorney Kurt London about his path into law and how he’s grown his multi-state practice.Kurt shares that his father is a judge and explains why he chose personal injury, including a motorcycle accident where he trusted an insurance adjuster, settled without a lawyer, and later needed back surgery.He walks through his early career with the Innocence Project and large Utah firms before opening his own firm about two and a half years ago, growing primarily through referrals, heavy networking, and frequent relationship-building events rather than big ad budgets. Kurt discusses a life-changing client case and advises lawyers to “always be branding,” especially authentically on platforms like LinkedIn.Visit us at: https://lexgro.com/