Personal Injury Marketing That Wins - Part 1

Episode 49In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews his longtime friend Clarke Speaks, a personal injury and workers’ compensation lawyer serving North and South Carolina with offices in Wilmington and Charlotte. Clarke describes how, before working with Keith in 2021, his firm had a strong client-centered foundation and success with catastrophic cases but felt plateaued and overly dependent on TV and pay-per-click, with inconsistent agency support and poor Google Business Profile performance. He wanted a predictable, consistent client acquisition process to support major expansion and reduce vendor-driven strategy. Clarke explains why he trusted Keith’s expertise across traditional and digital marketing, including Keith’s training at MIT, and recounts how they “went down to the studs” to clarify the firm’s identity, uncover the firm’s “why,” and create a stronger brand/hero video and cohesive growth strategy across markets.Learn more on: https://lexgro.com/how-we-work/Watch the episode on YouTube