Personal Injury Marketing That Wins Part 2

Episode 50In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with his friend Clarke Speaks about their work together improving law firm marketing and operations.Clarke explains how insisting on case attribution and better data changed how the firm makes decisions, including reevaluating underperforming streaming efforts. He describes attending numerous legal marketing and management conferences to accelerate learning, emphasizing that marketing is a continuous, evolving process rather than “set it and forget it.” They discuss revenue growth from roughly $3.5 million to a projected $15 million over about four years, the goal of predictable client acquisition at a reasonable cost, and the operational challenges that follow growth, including systems, culture, and staffing as the firm scales to thousands of cases.In case you missed part!Learn more: https://lexgro.com/