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Personalisation or BUST with Helen, Loadhog episode artwork

Feb 26, 2025 6 min

Personalisation or BUST with Helen, Loadhog

from marketingSHOWCASE

Personalisation or BUST: James speaks with marketing manager Helen about the importance of personalisation in marketing; how to utilise data to target your audience with who the individual is, what their aspirations are as a business and how CRMs can organise that data to streamline the marketing process. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Sheffield, February 2025

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This episode was published on February 26, 2025.

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