Personalización de etiquetas: la nueva estrategia de marketing las cerveceras con Sergio de Mesones

La personalización de las etiquetas de cerveza era una práctica habitual entre las cerveceras artesanales, pero ahora parece haber llegado al gran consumo. Cerveceras como Ambar, Estrella Galicia, Cruzcampo o Mahou han adoptado esta práctica y han adaptado su imagen en ediciones limitadas para ciudades, fiestas y otros eventos locales. ¿Estamos ante una nueva tendencia del sector en su estrategia de packaging y venta? Entrevistamos a Sergio de Mesones, experto en marketing y comunicación de Gran Consumo, para analizar esta estrategia. https://www.marketingcervecero.es ❤️ https://www.instagram.com/marketercervecero/ https://www.facebook.com/marketingcerveza https://www.twitter.com/MktCervecero/

Episode metadata supplied by the publisher feed · Published Aug 28, 2025

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Personalización de etiquetas: la nueva estrategia de marketing las cerveceras con Sergio de Mesones

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This episode was published on August 28, 2025.

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