Personalization Drives Conversion Gains for Marmot
from Total Retail Talks Hosted by Joe Keenan
In episode 35 of Total Retail Talks, Jeff Milbourn, director of e-commerce at Marmot, a retailer of high-quality technical apparel and equipment for outdoor enthusiasts, discusses how the brand is using personalization to enhance the online shopping experience, offers some early results into the impact the effort is having on Marmot's business, and lays out…
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This episode is 9 minutes long.
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This episode was published on May 9, 2016.
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