Personalize and Personify Your Brand | Alexa Meyer

Alexa Leigh is a contemporary jewelry line based in Miami with roots in both Aspen and New York. Founded by Alexa Leigh Meyer, the brand was launched in 2010 with the intent to create sentimental value behind each piece. The collection spans from ball bracelets to chain necklaces, rings, anklets, and earrings. What makes our line so unique is that anything can be customized, with special charms or special requests in order to make one of a kind pieces for you and your loved ones.In This Conversation We Discuss:[00:00] Intro[01:06] Starting a jewelry business online[04:38] Gaining experience to help your Ecom[06:06] From first collection to full-time[07:09] The changes from side hustle to full-time[09:02] Alexa Leigh’s customer acquisition plan[10:55] The benefits of personifying your brand[11:58] Sponsor: Electric Eye electriceye.io[12:18] Sponsor: Mesa apps.shopify.com/mesa[13:08] Sponsor: Gorgias gorgias.grsm.io/honest[14:28] Sponsor: BeProfit beprofit.co[15:59] Sponsor: Klaviyo klaviyo.com/honest[16:47] Being authentic and AL’s viral hashtag[18:57] Inventory is always a challenge[20:44] Go with your gut and do things differently[22:38] Don’t just follow competitor strategies[24:10] Influencing vs inspiring[24:51] Where to find Alexa LeighResources:Subscribe to Honest Ecommerce on YoutubeA contemporary jewelry line based in Miami with roots in both Aspen and New York alexaleigh.comConnect with Alexa linkedin.com/in/alexa-meyer-29816a11Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestVisit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your planGet a started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!