Personas, Jobs to be Done - oh, and LITA

from Metric UX · host Michael Schofield

Recently, LITA embarked on a big persona-making project in order to better align their services to the needs of their members, the results of which they just revealed. This provides a solid talking point to introduce conceptual problems with personas and introduce a potentially better-suited approach: jobs to be done. 00:43 - LITA created a bunch of personas 2:14 - What does LITA actually want? 3:39 - Personas are more noise than signal 5:37 - Personas are best as a demographic snapshot 6:05 - The User Story 7:35 - The Job Story 8:04 - Jobs to be Done 11:36 - So what jobs do LITA personas need done? 14:04 - What should LITA do, then? 15:44 - Support Metric: https://patreon.com/libux 16:42 - How to enter for our giveaway: a copy of Practical Design Discovery by Dan Brown. Twitter: @metricpodcast Facebook: LibUX Join us on Slack: https://libux.herokuapp.com Get full access to Metric by Michael Schofield at metric.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Mar 21, 2017

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