[Perspective Series] Boosting B2B Relationships and Revenue Through Podcasting With John Corcoran

John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service. In this episode… Many professionals understand the value of building relationships to grow a business, but they often struggle with scalable methods that are both authentic and efficient. Podcasting appears attractive but feels overwhelming — time-consuming, technical, and often uncertain in its ROI. So, how can business owners harness podcasting to build meaningful connections and drive growth without getting lost in the details? John Corcoran, a former White House writer and expert in lead generation, outlines how done-for-you podcasting provides a repeatable system for building strategic relationships. He emphasizes that the key lies in focusing on the conversations rather than obsessing over production. He highlights actionable strategies like creating a Top 100 guest blueprint, overcoming imposter syndrome by forming a podcaster identity, and leveraging each interview to foster genuine partnerships. John also underscores the importance of delegation and training your team to handle client communications effectively. In this episode of The Customer Wins, Richard Walker interviews John Corcoran, Co-founder of Rise25, about the power of podcasting to grow B2B businesses. John shares how podcasting accelerates relationship-building and strategies to overcome imposter syndrome, improve client communication, and incorporate AI for better customer service.