PESO Update From Its Creator Gini Dietrich!

In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! New people and new channels for Earned Getting your news via TikTok Why you have to work on all fronts 15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Measuring it all - Outputs vs. Outcomes (17:35) PESO Model Certified Guides Guys being jerks Strava, Runtastic, and Run Gap Learn how to work with Gini at Spin Sucks  She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.