PESO Update with Gini Dietrich

In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO - Why was it created? What does it mean? 6:45 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! PESO at the University Level John Blue asks about Press Releases Coordinating content and programs across channels 18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why the work must generate marketing leads, MQLs, SQLs, or conversions What programs to lead with? TikTok and possible future crackdowns Consulting vs. becoming the marketing team Getting training on PESO through Syracuse Learn more about Gini at SpinSucks.com Join us over on Strava Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.