Pete Lerma: Next Generation Ad Agency. David Johnson on CEO Spotlight (KRLD)

In the last Episode of Season 1 of the Richards/Lerma podcast #LoudAndClear, Pete Lerma talks with David Johnson from KRLD's CEO Spotlight. They talk about what it takes to re-define the multicultural marketing space by breaking the mold and preconceptions in a market that is driving the growth of many brands in America. The reality has shifted from a very definitive way of connecting with this audience, to broadening the spectrum of connection points through culture. Join us for this special episode where Pete talks to David about his inspiration to start what he calls The Next Generation Ad Agency, that is highly rooted in digital with the purpose of creating meaningful connections with consumers using an Omnicultural approach.  America is changing and the inception of Richards/Lerma is inspired by that change .