Peter Grainger on his journey from employee to 7 figure business owner

Have you ever wondered what it takes to go from an employed person with a business idea to a business owner, with a £1 million turnover and products in mainstream supermarkets like Tesco, Waitrose, and Ocado?Well, CafePod founder, Peter Grainger shares with me the 3 mindset beliefs that he had when he started his business, and how it helped him to grow it to where he is today.The great news is that these three things are things that you can work on, to start to believe in yourself to grow your own businesses so tune in now and get inspired!KEY TAKEAWAYS COVERED IN THE PODCAST🌟 The key skills that are needed to start a business outside of your skills and expertise🌟 The learning experiences of launching a new business in a competitive industry🌟 Where to look for investors for a new business venture and how to get them on boardCafePod is a London-based independent coffee company that makes great-tasting coffee to enjoy at home. Their diverse range of exciting blends are available as Nespresso®️ compatible pods, ground coffee and whole bean. CafePod is available to buy from cafepod.com, Amazon, Tesco, Waitrose and Ocado.If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEConnect with Peter on LinkedInFollow CafePod on Instagram Follow CafePod on FacebookThe Power of Content Marketing with Marcus Sheridan.Connect with Teresa on Instagram, LinkedIn or FacebookTranscriptTeresa: Have you ever wondered what it takes to go from an employed person with a business idea to a business owner with a 7 million turnover and products in mainstream supermarkets like Tesco's, Waitrose and Ocado. Well, CafePod founder Peter Grainger shares with me the three mindset beliefs that he had when he started his business and it helped him to grow it to where he is today.And the great news, these three things are things that we can work on to start to believe ourselves to grow our own businesses.Hello and welcome to this week's episode of the your dream business podcast. So this week I have a really cool interview for you. I'm interviewing Peter Grainger, who is the founder of CafePod. And when they first approached me to say, would I have him on the podcast?I initially thought how well does this resonate with you guys who are listening to this? As I've interviewed a couple of people recently who have really big businesses and, and different style businesses. It's been really good for me to understand how their brain works and what made them go into businesses that appear really difficult.Like to suddenly decide to do a coffee brand that is not like, and, and you'll hear in this that he had no experience in this. He didn't work in coffee, he didn't work in like anything entrepreneurial. He literally went from working in the city to starting a business, which was crazy. What I've took from these episodes is.The mindset they have, the, the thoughts they have when they first go into business and how they approach things. And they have been really motivating to me. So I have really enjoyed bringing some different types of people to the podcast. Peter Grainger is the founder of Cafe Pod, which is a London based independent coffee company that makes great tasting coffee.I can attest to that because I have had some, and in fact, I had bought some prior to them reaching out. I knew who they were, so that was cool that you can enjoy at home their diverse range of exciting blends are available as Nespresso compatible pods, grind coffee and whole beans. And CafePod is available to buy from cafepod. com, Amazon, Waitrose, Tesco's and Ocado.So I hope you enjoyed today's episode. Like some really, really good takeaways, really. Keep in mind the way that he, his brain worked and some of the things that were absolute essential for him to go forward with this business idea. I took a lot from it. I'm doing some more work for myself around some of the things that he said.So yeah, I really hope you enjoyed today's episode. If you do, I would love it if you would share it with someone who is a business buddy, my goal, my aim this year is to really focus on growing my podcast. I've been doing it for a long time and I love it and it is full of value. So the more business people I can get in front of the better.So if you know someone who is in business and might like a podcast, then please go and share this episode with them. Okay, let's get on with the interview. Here's Peter. I am really pleased to say to welcome to the podcast, Peter Grainger. Peter, how are you doing?Peter: I'm good. I'm good. Thanks for having me.Teresa: My pleasure.So we were chatting before we hit record how I was saying that you, your size business is normally a bit bigger than I would normally interview, but your story was fascinating. And with some of the other interviews I've done recently, I think we could have a really interesting conversation. But I want to start as I do most often with tell people what you do and how you got to do the thing you do.Peter: Sure. So we are a coffee company. We've started, we started a quite. It probably quite a unique way. So we sell a range of coffee products that people use at home. Predominantly pods that works for the Nespresso system, as well as beans and ground coffee and some of the accompanying equipments, but we really cut our teeth and started the business within the Nespresso compatible pods world.And that really came about in 2011.I was working in the city in London, took some time out, I was working a hundred hour weeks. I thought probably not a good idea to do on a long term basis, went to sit on the proverbial rock. And eventually after traveling around for a while, saw somebody who was making their own Nespresso. And I knew nothing about the category, the products.I mean, I knew as much as coffee as the next person who goes to a cell box or an arrow. And I think more just from my curiosity point of view, I started asking a question, or, you know, like, Oh, the patent that expired, the whole market's opening up. And I was like, Oh, it's that mean how many pods could they possibly sell?I don't know. Like, is it, is it a beige industry? And it turns out it is a multi billion dollar. And that's just Nespresso. So the actual hog world, it's huge. And that just piqued my interest. And when I got back to London, I got together with friends that we spoke about it. Like any friends would chat about dreams and aspirations of, oh, we should do this and we should do that.I suppose the difference was that one of the co founders, Brent, is a very action oriented person. And he was just like, right. Enough talk. We're doing this. Simon, we're going to your house tomorrow. We're setting up a company. We're going to open a bank account. This is happening. And that's kind of, so, so the three of us, just to give you some context, you still work together, but none of us knew anything about coffee, manufacturing, branding, supermarkets.I mean, we literally knew nothing, but when you, there was an opportunity, yeah, it sounded exciting. Everybody likes coffee and that's literally how we started. It's 12, 13 years ago.Teresa: That is a crazy story. Like so let me just check a couple of things. So you were working, so you'd never owned a business beforePeter: none of us hadTeresa: any experience in owning a business as in like the job you did in the city.Was it assisting people to set up businesses or something?Peter: No, no, no, no, no, no. Like, like we all, I mean, I was, I was kind of like a financial analyst, but I used to kind of, I worked in the financial part of it. On the investment firm. And my job was kind of thrown at some challenges and trying to unpick them.And I kind of, I did bits and pieces of things, but yeah, we were very far. Any of us were very far from real business. We were part of somebody else's business and we never really got to touch the business pieces of that. We, you know, the couple of hundred people who worked for the business. So you would, I mean, we're in our twenties, we're in our twenties, late twenties, so I mean, you know, everything in your twenties, but you realize, you know, nothingTeresa: on your old stepson. I know, you're so smart.Peter: Yeah, we...