Peter McGuinness, CMO of Chobani

from Ad Age Insider · host Ad Age's Brian Braiker

Peter McGuinness wasn't always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to the brand side, and the fresh self-awareness that brought him. He describes working for a brand with purpose and how Chobani is grappling with the current dip in U.S. yogurt sales as more alternatives come to market.

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How long is this episode of Ad Age Insider?

This episode is 36 minutes long.

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This episode was published on May 9, 2019.

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